Boots shows its hand and joins card wars
Thursday 07 August 1997
Boots claimed its use of smart card technology would give its loyalty scheme an edge over those of rival retailers. Each card will carry a computer chip enabling holders to redeem points instantly against purchases made in any of Boots' 1,260 stores.
The card will cost Boots pounds 52m over three years though it hopes to achieve a sales uplift of 4 per cent by the end of the financial year 1988-99 which would make it self-funding. It forecasts 8 million members by September next year.
Robert Miller, retail analyst at Dresdner Kleinwort Benson, said the smart card technology would give Boots "pretty potent information" on its customers' shopping habits.
Boots the Chemist managing director Steve Russell said the card would make it easier to offer additional functions including medical or health insurance. He denied a possible move into banking but said a credit card was an option.
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
iJobs Money & Business
£32000 - £35000 per annum + benefits: Ashdown Group: Marketing Services Manage...
£Neg. (DOE) + Excellent Benefits: Guru Careers: A Finance Account Manager with...
£40000 - £470000 per annum + bonus: Ashdown Group: Java Developer / J2EE Devel...
£45000 - £55000 per annum + Benefits: Ashdown Group: An exciting opportunity h...