Budgie setback sparks Sleepy Kids warning
Tuesday 22 October 1996
Martin Powell, chairman of Sleepy Kids, said yesterday afternoon that while the Budgie television series had done well in the US, a big merchandising campaign there had been hit when the company's American marketing agent, Launey Hachmann Harris, went bankrupt in April.
Mr Powell said Launey Hachmann Harris's agreement was terminated by Sleepy Kids on 29 April. There would be a necessary legal delay until a new US agent could be appointed, he said, then the property would be relaunched throughout the US via a stronger agent.
The chairman said: "Inevitably the marketing of Budgie in the US has been severely disrupted by our agent filing for Chapter 11 in that territory.
"It is very frustrating to have such a success on coast-to-coast US television, only for it to be wasted by missed opportunities."
Mr Powell said that the board was very aware of the situation and several plans had been put into place to rectify matters. "We view this issue as a temporary setback which will inevitably lead to a slowdown in Budgie's US growth for the current year," he said.
"We remain confident regarding Budgie's long-term future and its ability to contribute to the profitability of the group.
"I would like to emphasise that Sleepy Kids is not solely dependent upon this or any other individual property and a number of other properties are at an advanced stage of development," Mr Powell said.
- 1 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 2 Oil tanker with $100 million cargo goes missing off Texas coast
- 3 George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 Lady al-Qa’ida: On the trail of Dr Aafia Siddiqui, the world’s most wanted prisoner
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
Oil tanker with $100 million cargo goes missing off Texas coast
George Galloway left with severe bruising after attack in Notting Hill by man 'shouting about the Holocaust'
A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
- < Previous
- Next >
iJobs Money & Business
Highly Attractive Salary: Austen Lloyd: BRISTOL - This is a very unusual law c...
£35000 per annum: Harrington Starr: Network Engineer (CCNP, CCNA, Linux, OSPF,...
£50000 per annum: Harrington Starr: DevOps Engineer (Systems Administration, L...
£60000 - £70000 per annum: Harrington Starr: A prestigious leading professiona...