Bunhill: Eggvertising

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The Independent Online
BUNHILL has never been afraid of examining the big issues. This week: eggvertising - advertising on eggshells. From tomorrow, 13.5 million eggs in Asda and Tesco supermarkets will have a message from BT printed on their shells.

The man behind this idea is an engineer called Abraham Lomnitzer, who managed to persuade Kodak to try the medium in Israel. Hovis bread and the Big Breakfast TV show have also experimented with it in Britain. Lomnitzer insists it's no more daft than putting ads in the bottom of golf holes. There's one small defect: the message comes off when you boil the egg.