Bunhill: Looking at success
Comparisons with the real thing are how he makes his money. Parents and children still buy Corgi cars as toys but the main business comes from collectors of his faithful period replicas. He has a Collectors' Club of 10,000, including the likes of Tim Rice, Richard Branson and Rod Stewart.
Nearly all his members are male. 'Women don't understand about men and cars. They don't understand that boys never grow up.'
To that end, his Auto City garage was a best-seller last Christmas. Complete with electronic gizmos that create squealing brake effects when the cars go down the ramps, it went into 70,000 homes. This year, he has high hopes for a convertible Jaguar XJS with an electrically operated roof. Is there anything he hasn't made? 'We've not done a Trabant or a Lada.'
His advice to anyone with a toy car is simple: never, ever throw it away.
'Remember the model of James Bond's Aston Martin, the one with the ejector seat and shield that came up at the back?' I do, it was my pride and joy. 'In mint condition it is worth over pounds 300 today.' I think my mother threw mine away. He's right. Women just don't understand . . .
- 1 Sainsbury's '50p challenge' poster telling staff to encourage customers to spend more placed in shop window instead of staff room
- 2 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 3 Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
- 4 Yes, the iPhone 6 is a miracle, but it's Apple's tax affairs that deserve a double take
- 5 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
Isis could become 'world’s first truly terrorist state' and bomb UK with nuclear and chemical weapons, Theresa May warns
Car tax disc changes: Five facts you never knew about your (almost obsolete) tax disc
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
- < Previous
- Next >
iJobs Money & Business
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£18000 - £20000 per annum + OTE £30000: SThree: SThree are a global FTSE 250 b...
Highly Competitive Salary: Austen Lloyd: CITY - Law Costs Draftsperson - NICHE...