Bunhill: Melts in the mouth, not in the courtroom
Sunday 02 November 1997
First of all there was the ruling from Europe's law lords that the description "milk chocolate" was misleading and unacceptable, given the comparatively low cocoa content in British products. This decision was bad enough for consumers who've grown up with the term, but even worse for Cadbury when you consider that a modern-day Flake ad would have to go something like this: "Only the crumbliest, flakiest chocolate tastes like chocolate with a 5 per cent vegetable fat content never tasted before."
But a still more bitter defeat was to follow last week when the High Court upheld a complaint from the Swiss chocolate industry that Cadbury had infringed some sort of territorial copyright law by naming one of its products "Swiss Chalet". Never mind that emblazoned on the packaging is the word "Cadbury" - a name so synonymous with British chocolate that you can taste the products when you say it; consumers, it seems, might think they were buying the "real thing".
In some cases this might just be true - though only, I suspect, for people who've purchased a "Swiss Chalet" after imbibing long and hard of one of the products from Diageo - but overall it's plain nonsense ... or even milk nonsense. As far as I know, for example, Swiss Rolls have not been sued for sponging off that country's reputation for incomparable cakes, nor have British restaurants faced litigation for passing off chips as French Fries, and nor has the fashion chain Oasis taken the band of the same name to court for any suggestion that people might think the Gallagher brothers are big girls' blouses. The only souls to whom all these chocolate capers make any sense are the lawyers, who are probably laughing all the way to their Swiss banks. For them - I'd wager the costs of OJ Simpson's defence team - the fun has only just begun.
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Canadian woman suing police who locked her in van with sex offender who then raped her
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Putin opponent reveals Russian President's daughter's secret identity
Ball pool for adults opens in London
Gay couple buy JebBushForPresident.com web domain, and refuse to sell
Canadian woman suing police who locked her in van with sex offender who then raped her
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
King Abdullah dead: We can't afford not to hold Saudi Arabia's royals to account
iJobs Money & Business
£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...