But all business school students ought to study Davis's career. He remained in power and acquired a reputation as a successful businessman solely as the man who took the world rights outside the US to the first plain-paper copier, the apparently absurd idea of a small company then known as Haloid but now world-famous as Xerox.
But the fundamental lesson from the story lies in why Davis took on the Haloid licence - because one of Rank's factories had spare capacity. And that sort of reasoning is a no-no in business school language.
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