The competition is open to the public and the prize is a two-week holiday for two on a tropical island. Accommodation will be in a luxury hotel and the winner will be given pounds 1,000.
"We had said we would decide the name with a competition and this is just clarifying the rules," a Burton spokesperson said. The company said it retained the right to "alter develop, or build on a winning suggestion" in determining the ultimate name of the company, which also operates Racing Green and Evans stores.
Insiders say Mr Hoerner, a Mid-western American, might be keen on Nebraska plc. As the rules do not bar Burton employees from entering, he is free to send himself a suggestion. Entries must be received by 31 August. The winner will be decided by 10 September.
Entries in writing to: John Hoerner, chief executive, Burton Group, 10 Great Castle Street, London, W1N 7AD.Reuse content