Cadbury reveals US soft drinks figures
Thursday 01 May 1997
The figures for the first quarter of 1996 showed that while sales of Dr Pepper rose by 5 per cent, sales of the Seven Up brand fell by 2 per cent and other brand sales declined by a similar figure.
The company said that Seven Up sales were affected by the delisting of the drink by certain Coca Cola and Pepsi bottlers. Another factor has been aggressive marketing of rival brand Sprite by Coca Cola.
Commenting on the figures, John Brock, managing director of Cadbury Schweppes' beverages division, said: "Overall, our plus 1 per cent volume growth performance in US soft drinks is better than in the same period last year and we are encouraged by these results."
Cadbury is ranked third in the US soft drinks market behind Coca Cola and Pepsi.
Its figures followed an 8 per cent rise in earnings from PepsiCo, whose figures were announced on Tuesday. The rise was led by strong sales of US drinks. Case sales grew by 6 per cent, boosted by double digit growth from Mountain Dew and solid growth from Pepsi.
Cadbury Schweppes shares slid back 10p to 513.5p on the quarterly figures. One analyst said: "The Dr Pepper figures weren't good enough after the Pepsi report on Tuesday."
The Americas account for 60 per cent of Cadbury's soft drinks sales and 30 per cent of group turnover.
In March John Sunderland, the new Cadbury Schweppes chief executive, announced a 16 per cent increase in full year profits to pounds 592m. The company then said that it could afford a pounds 1bn-pounds 2bn acquisition following the pounds 623m sale of its stake in Coca Cola Schweppes Beverages.
Cadbury increased its advertising spend from pounds 681m to pounds 738m last year with a large amount of the increase put behind the Seven Up brand.
- 1 Malaysia Airlines MH17 crash: Pro-Russian rebel 'admits to shooting down plane'
- 3 Israel-Gaza conflict: The myth of Hamas’s human shields
- 5 Dutch paedophile club to fight their ban at the European Court of Human Rights
Lana Del Rey: 'I have slept with a lot of guys in the industry'
Peaches Geldof cause of death: 'Heroin addict' socialite had taken fatal dose of drug, inquest concludes
Peaches Geldof inquest: Tragic final moments of socialite's life reveal she lied to husband about failed heroin tests
Israel-Gaza conflict: The myth of Hamas’s human shields
Malaysia Airlines MH17 crash: Was a Russian-made missile really parked in this quiet square?
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
iJobs Money & Business
£350 - £400 per day: Orgtel: PMO Analyst - Banking - London - £350 -£400 per d...
£300 - £350 per day + competitive: Orgtel: Cost Reporting Manager - MI Packs -...
£35000 - £40000 Per Annum plus 23 days holiday and pension scheme: Clearwater ...
£475 - £525 per day: Orgtel: Test Lead, London, Investment Banking, Technical ...