Capital Radio tunes in to 52% rise
Friday 19 May 1995
Richard Eyre, managing director, credited structural changes in the way the company attracts advertisers, particularly through providing a single point of purchase for air time on Capital's 11 stations.
The company is also riding a boom in radio advertising generally. For the second time in two years, radio was the fastest-growing medium in the UK, rising 23 per cent in 1994 alone.
"We're sure this is a long-term trend," Mr Eyre said. "We've managed to get advertisers to view radio as a medium of first choice, rather than as an afterthought."
He added that growth in all business segments continued into the second half. The London market, which represents more than half of the company's revenues, was particularly buoyant.
Analysts said they would be raising their full-year forecasts by pounds 1m- pounds 2m, to a range of pounds 23m-pounds 26m.
Capital has grown partly through acquisition in recent years, buying the third- and sixth-largest radio groups, but has no present plans to acquire additional stations.
Analysts have suggested that regional cable television might present a challenge to UK radio stations by competing for advertisers. Mr Eyre said he was "not at all worried".
"The British TV viewer is already so well served by television that I don't believe regional cable will become an important part of people's daily lives."
Three of Capital's licences are up for renewal this year, including those serving Kent and Sussex. Mr Eyre said he was confident all three licences would be renewed.
- 1 Mario Balotelli: Staff at arson-hit Manchester Dogs' Home convinced Liverpool striker is behind five-figure donation
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...