Channel 5 to seek close ties with BSkyB
The strategy is aimed at improving Channel 5's coverage nation-wide, currently forecast at about 70 per cent of homes. It would also allow Channel 5, backed by Pearson and United News & Media, to develop innovative ways of promoting the new service, perhaps by working jointly with BSkyB's huge marketing team.
In exchange, BSkyB would use its ties with Channel 5 to encourage the take-up of satellite dishes. In addition, it is expected that the satellite giant could redirect some of its pounds 100m-plus annual advertising budget to Channel 5 to promote its 40 pay-television channels.
Traditionally, Sky has used cinemas, newspapers and radio to advertise its pay-television services, partly because of what Sky insiders regard as an unco-operative attitude from the commercial broadcaster, ITV.
David Elstein, chief executive designate of Channel 5 and until last week the head of programmes at BSkyB, said: "I will be asking Sky if they are able to supply an Astra [satellite] transponder as it would certainly help us in our business plan."
He added that carriage by satellite would provide an opportunity for Channel 5 to get into more UK homes. "We would seek to in-fill in the areas beyond our own transmission masts, and we feel it ought to be an opportunity for BSkyB as well to sell satellite dishes."
Mr Elstein said he would also be talking with cable operators, and hoped to secure carriage deals to allow Channel 5 into cable homes in time for the launch on 1 January 1997.
BSkyB sources confirmed the plans to develop close links. It is expected that talks will begin in earnest in the next few weeks.
"There is no secret that there is a close working relationship between David Elstein and senior executives at Sky," a BSkyB insider said last night.
The Independent reported earlier this year plans by BSkyB and Channel 5 to bid jointly for programming.
The much more extensive co-operation pact now under consideration is seen as a logical next move, and will be directed personally by Mr Elstein on behalf of Channel 5.
- 1 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 Syrian refugee child beaten by Istanbul Burger King manager for eating customer’s leftover food
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Rob Lowe hits out at White House decision not to meet Israeli leader
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
Winston Churchill: From accusations of anti-Semitism to the blunt refusal that led to the deaths of millions
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
iJobs Money & Business
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...
£16000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...
£45000 - £47000 per annum + bonus + benefits: Ashdown Group: Java Developer / ...
£35000 - £38000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...