A spokeswoman for BiB said: "David set himself certain goals when he joined here which he has achieved." Mr Hilton's replacement is James Ackerman, the Sky television executive who has been running Sky's joint-venture channels.
BiB was set up early in 1997 to develop interactive services which can be delivered to customers via satellite and cable television. The venture's other shareholders include British Telecom, Midland Bank and Matsushita, the Japanese electronics giant. BiB is providing the subsidy for the set- top boxes required to receive BSkyB's digital satellite television services.
For most of its existence, however, the venture has been locked in negotiations with regulators at the European Commission. It finally received clearance last week, freeing up its shareholders formally to sign the joint venture agreement. It is now expected to sign up a string of large retailers and financial groups to its service.