CIA looks to US as talks with advertising giant end

CIA looks to US as talks with advertising giant end

CIA, the media buying group, yesterday said it had held talks with WPP, the advertising giant which owns 14 per cent of its shares, but that they had not led anywhere. Chris Ingram, chairman, said: "There have been conversations but at the end of the day we did not see any scenarios which brought mutual benefit." He said CIA was looking to strengthen its business in the US through acquisitions or joint ventures with large advertising groups. CIA shares closed up 3p at 203p.