City & Business: Marketing coup
Sunday 31 August 1997
A friend calls the Chartered Institute of Marketing to request information about its marketing diploma courses The number listed in the phone book does not exist any more Some persistence with directory inquiries elicits another number; this one works The friend asks for the course material, gives an address to which it should be sent, and sits back to await its arrival Ten days later, nothing has come The friend phones again and asks the Institute to check its database to see if the package has been sent "We don't have a database," says the CIM representative "We just write the addresses straight on to the envelope and send it off"
The friend asks for the material to be sent again Two days later the package arrives A day after that another identical package arrives
Such shortcomings would be would be annoying, but not entirely unsurprising, in a company But the Chartered Institute of Marketing? Wonders never cease Its members are hereby invited to have a whip round to buy a much- needed copy of Lotus Organiser, or equivalent
Regular cast member Ste Hay, played by Kieron Richardson, is about to test TV boundaries
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- 2 Pirelli calendar 2015: The problem with 'plus-size' models like Candice Huffine
- 3 These grandmas smoking weed for the first time are wonderful
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Angelina Jolie confuses everyone with 'ay up me duck' East Midland's greeting to Derby actor Jack O'Connell at awards show
Jeff Fletcher dead: Britpop guitarist is decapitated by lorry in horrific traffic accident
These grandmas smoking weed for the first time are wonderful
Jimmy Ruffin dead: Motown legend, who wrote 'What Becomes of the Brokenhearted', dies aged 78
New York snowstorm: Five dead and state of emergency declared as 'wall of snow' buries Buffalo
Woman opens professional cuddling shop – gets 10,000 customers in first week
G20 summit: Enter Putin. Accompanied by four warships. To the sound of mockery
'Muslims pre-date Columbus in discovering America,' says Turkish president Erdogan
David Cameron 'compares Vladimir Putin’s Russia to Nazi Germany' ahead of tense meeting
Former Tory PM Sir John Major says 'we would not have an NHS without migrants'
France 'blocks' Russian sailors from boarding a warship
G20 summit: David Cameron warns Vladimir Putin that Russia's relationship with the West is at a 'fork in the road' over Ukraine
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