Wednesday 15 February 1995
Top management in Atlanta are so annoyed by the recent success of upstart colas they have appointed a crack team of senior executives to wallop the own-label competition.
Sources say Roberto Goizueta, chairman and chief executive of Coca-Cola, has focused the teams' assault on Cott, the drinks manufacturer behind Virgin, Safeway and Tesco colas.
Simon Lester, the managing director of Cott Corporation UK, remains unintimidated. He flew to Cott's headquarters in Toronto, Canada, yesterday to present annual figures to the parent and he promises to return with some surprises.
He would not deny that Virgin will in March launch something called Sheer Virgin Energy, but did confirm that more retailers are set to launch their own cola brands. His pet project, "a new form of branded launch with a twist", will hit the headlines next month, he says.
- 1 Rules on 5p plastic bags likely to lead to arguments at the check-out
- 2 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
- 3 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
- 4 News agency criticised for describing Amal Clooney as 'actor's wife' in coverage of human rights trial
- 5 David De Gea to Real Madrid: Real finally get their man with £29m bid for Manchester United goalkeeper
Rules on 5p plastic bags likely to lead to arguments at the check-out
Watch the Supermoon live: How to see the brightest Moon of the year tonight
Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
Turkey duped the US, and Isis reaps rewards
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
iJobs Money & Business
£25000 - £30000 per annum: Recruitment Genius: From modest beginnings the comp...
£35000 - £40000 per annum: Recruitment Genius: From modest beginnings the comp...
£15000 - £65000 per annum: Recruitment Genius: This is an exciting opportunity...
£18000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...