Outlook It has emerged that the Publicis/Omnicom merger was conceived at the World Economic Forum in Davos in January after a (figurative) roll in the snow between rival chief executives Maurice Lévy and John Wren.
That's some handy publicity for Davos's organisers, who market the annual bash at the Swiss ski resort as an exclusive event where bosses really get down to business. You can't buy advertising like that.
Or then again perhaps you can. For who are the organisers of the Alpine shindig? Why, Lévy's Publicis, of course.