Danny Rogers on PR: Pay day for other golden Olympic stars
Still glowing from their plaudits and New Year's honours, the
marketing and communications executives behind the London 2012 Olympics
are starting to find new jobs.
Much has been written about the rewards of the top bosses behind last year's games. Locog chairman Lord Coe added Companion of Honour to his long list of titles, as well as the chairmanship of Chime's sports marketing arm, which could net him £12m over the next few years.
Meanwhile CEO Paul Deighton gained a knighthood and a seat in the House of Lords.
But the marketing specialists are similarly well-positioned. Commercial director Chris Townsend and director of comms Jackie Brock-Doyle bagged OBEs among other awards.
And although both are busy with various initiatives, neither has yet announced a fresh full-time role. One suspects they are inundated with offers but still enjoying the afterglow – and well-earned rest – following the generation-defining event.
The harsh reality is that the end of 2012 actually saw all Locog staff unemployed, after six or seven years of intense work. Many are now chomping at the bit for their next "proper job".
Thus it emerged last week that Locog's well-regarded head of PR and media, Joanna Manning-Cooper, has been snapped up by England Rugby 2015, the tournament organiser of the next Rugby World Cup.
As comms and marketing director for "ER2015", Manning-Cooper is tasked with creating an Olympic-sized buzz around the next really big sporting event to take place on British soil.
A former director of global comms for the Financial Times, and a long-suffering fan of Portsmouth FC, she is well positioned for such a challenge.
Elsewhere, Greg Nugent, Locog's director of brand, marketing and culture, has been busy enough. He has been working for Join In, a charity to encourage a post-Olympics grass roots involvement – which I would argue is the really crucial "legacy" of 2012 – but we should now expect a new, high-profile role for the former Eurostar marketing director.
Understandably, this is a group of marketing professionals forever bound by the success of London 2012.
But now they must move on emotionally and professionally. Britain's headhunters are rubbing their hands with glee.
Danny Rogers is Editor of Campaign and Editor-in-Chief, Brand Republic Group
- 1 Asteroid narrowly scrapes past Earth: how to watch the closest space rock for decades as it flies by
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 The enemy within: People who hear voices in their heads are being encouraged to talk back
- 4 British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
- 5 Watch Richard Dawkins read his own hatemail: 'I hope you do get sodomised by satanic monkeys in hell'
Paris attacks: Do not call Charlie Hebdo killers 'terrorists', BBC says
UK weather: Snow to fall in the coming week with sub-zero temperatures to last until early February
Asteroid narrowly scrapes past Earth: how to watch the closest space rock for decades as it flies by
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Prince Philip set to be knighted by Australia: Celebrate by reading his greatest gaffes
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
30,000 reasons why the rhetoric on immigrants claiming benefits can stop now
iJobs Money & Business
£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...
£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...
£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...
Negotiable: Recruitment Genius: A Tax Assistant is required to join a leading ...