Danny Rogers on PR: Pay day for other golden Olympic stars

 

Still glowing from their plaudits and New Year's honours, the
marketing and communications executives behind the London 2012 Olympics
are starting to find new jobs.

Much has been written about the rewards of the top bosses behind last year's games. Locog chairman Lord Coe added Companion of Honour to his long list of titles, as well as the chairmanship of Chime's sports marketing arm, which could net him £12m over the next few years.

Meanwhile CEO Paul Deighton gained a knighthood and a seat in the House of Lords.

But the marketing specialists are similarly well-positioned. Commercial director Chris Townsend and director of comms Jackie Brock-Doyle bagged OBEs among other awards.

And although both are busy with various initiatives, neither has yet announced a fresh full-time role. One suspects they are inundated with offers but still enjoying the afterglow – and well-earned rest – following the generation-defining event.

The harsh reality is that the end of 2012 actually saw all Locog staff unemployed, after six or seven years of intense work. Many are now chomping at the bit for their next "proper job".

Thus it emerged last week that Locog's well-regarded head of PR and media, Joanna Manning-Cooper, has been snapped up by England Rugby 2015, the tournament organiser of the next Rugby World Cup.

As comms and marketing director for "ER2015", Manning-Cooper is tasked with creating an Olympic-sized buzz around the next really big sporting event to take place on British soil.

A former director of global comms for the Financial Times, and a long-suffering fan of Portsmouth FC, she is well positioned for such a challenge.

Elsewhere, Greg Nugent, Locog's director of brand, marketing and culture, has been busy enough. He has been working for Join In, a charity to encourage a post-Olympics grass roots involvement – which I would argue is the really crucial "legacy" of 2012 – but we should now expect a new, high-profile role for the former Eurostar marketing director.

Understandably, this is a group of marketing professionals forever bound by the success of London 2012.

But now they must move on emotionally and professionally. Britain's headhunters are rubbing their hands with glee.

Danny Rogers is Editor of Campaign and Editor-in-Chief, Brand Republic Group

PROMOTED VIDEO
Environment
The plant ‘Nepenthes zygon’ was donated to Kew in 2004
environment
Arts and Entertainment
booksPhotographer Richard Young has been snapping celebrities at play for 40 years - but he says it wasn’t all fun and games...
News
i100
Sport
Aguero - who single-handedly has kept City's Champions League dreams alive - celebrates his dramatic late winner
footballManchester City 3 Bayern Munich 2: Argentine's late hat-rick sees home side snatch vital victory
News
Muhammad Ali pictured in better health in 2006
peopleBut he has enjoyed publicity from his alleged near-death experience
Arts and Entertainment
Tony breaks into Ian Garrett's yacht and makes a shocking discovery
TVReview: Revelations continue to make this drama a tough watch
News
news
News
ebooksNow available in paperback
News
peopleSinger tells The Independent what life is like in rehab in an exclusive video interview
News
The assumption that women are not as competent in leadership positions as men are leads to increased stress in the workplace
science... and it's down to gender stereotypes
Arts and Entertainment
Inner sanctum: Tove Jansson and friends in her studio in 1992
booksWhat was the inspiration for Finland's most famous family?
News
i100
Arts and Entertainment
Singer songwriter Bob Dylan performs on stage
films
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Citifocus Ltd: Product Development - Asset Management

£Attractive: Citifocus Ltd: High calibre individual with significant product d...

Citifocus Ltd: Credit Ratings - Banking Sector

£Negotiable: Citifocus Ltd: Leading global bank seeks experienced credit analy...

Citifocus Ltd: Economic Crime Investigation & Analysis

£Attractive Package: Citifocus Ltd: High calibre individual with a high degree...

Citifocus Ltd: Snr Risk Analyst - Capital & Liquidity

£Attractive: Citifocus Ltd: High calibre individual with superior academics an...

Day In a Page

Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?
Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

24-Hour party person

Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
Michelle Obama's school dinners: America’s children have a message for the First Lady

A taste for rebellion

US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
Colouring books for adults: How the French are going crazy for Crayolas

Colouring books for adults

How the French are going crazy for Crayolas
Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

What would you do as a local politician faced with an impossible choice of cuts?

Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

Call me Ed Mozart

Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
10 best stocking fillers for foodies

Festive treats: 10 best stocking fillers for foodies

From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
Phil Hughes head injury: He had one weakness – it has come back to haunt him

Phil Hughes had one weakness – it has come back to haunt him

Prolific opener had world at his feet until Harmison and Flintoff bounced him
'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

'I am a paedophile'

Is our approach to sex offenders helping to create more victims?
How bad do you have to be to lose a Home Office contract?

How bad do you have to be to lose a Home Office contract?

Serco given Yarl’s Wood immigration contract despite ‘vast failings’
Green Party on the march in Bristol: From a lost deposit to victory

From a lost deposit to victory

Green Party on the march in Bristol
Putting the grot right into Santa's grotto

Winter blunderlands

Putting the grot into grotto
'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

'It just came to us, why not do it naked?'

London's first nude free runner captured in breathtaking images across capital