David Prosser: BA can no longer fly solo


Outlook It has been two years in the making, but the British Airways merger with Iberia finally seems to have been cleared for take-off. Thank goodness for that. After a disastrous year, BA is in desperate need of some good news – the £500m of annual cost savings that analysts believe the Iberia deal could deliver certainly fit the bill.

Nor is this arrangement purely about synergies. The two airlines have clear opportunities, given their remarkably complementary set of routes, with BA strong on North Atlantic travel and connections in Asia, and Iberia dominant in flights from Europe to South America.

Still, there are risks. For example, The Independent's travel editor, Simon Calder, warns that Iberia is perceived as a much less service-oriented carrier than BA, which might cause reputational damage at the latter. And there's the prospect of another interminable competition inquiry before the deal gets green-lit by Europe's regulators.

But BA – and Iberia, for that matter – have no choice. BA's steady progress towards a closer partnership with American has its merits, but what both these airlines need is a full-blooded deal with a rival of scale. And for both parties, no one else fits the bill.

Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

Lost in the landscape: Wilderness and wildlife in Australia’s Top End

Wilderness and wildlife in Australia’s Top End

This sparsely populated region is home to creatures that are both fantastic and formidable
48 Hours: Marrakech

48 Hours: Marrakech

From the ancient medina to the Palmeraie, Morocco's Rose City offers a warm escape from the cold of winter.
Bear with Bern for Swiss skiing

Bear with Bern for Swiss skiing

Stephen Wood arrives at the gateway to the Bernese Oberland with plenty of respect for the slopes and the city's ursine inhabitants.
Dawn of the age of wireless medicine

Dawn of the age of wireless medicine

New technology means doctors will soon be able to regulate and monitor drug intake remotely – as long as patients remember to swallow their chips
Pete Doherty: I was a bit unhinged

Pete Doherty: I was a bit unhinged

Former Libertine talks frankly and exclusively about Kate Moss, Amy Winehouse, his baby daughter and why he paints with his own blood
Brown makes £1m since leaving No 10 (but Blair's still the leading earner)

Brown makes £1m since leaving No 10...

... but Blair's still the leading earner
The West Bank's Bobby Sands

The West Bank's Bobby Sands

Khader Adnan's two-month hunger strike has made him a hero among Palestinians outraged by Israel's policy of arbitrary detention
Hey, You've got to hide your drug away

Hey, You've got to hide your drug away

Paul McCartney has given up smoking dope. Simon Usborne charts a career of highs and lows
MI5 helped US in fruitless search for Charlie Chaplin's Communist past

Investigating Charlie Chaplin

MI5 helped US in fruitless search for star's Communist past
Eat, drink, man, woman: Is there such a thing as a gastronomic gender divide?

Is there such a thing as a gastronomic gender divide?

A dainty piece of sushi for the lady? And perhaps a rare steak for the gentleman?
A very good cuppa: Some of our best restaurants are embracing the afternoon tea tradition

A very good cuppa: Restaurants embrace afternoon tea tradition

You don’t have to visit a tourist trap, says Luke Blackall
The 10 Best Juicers

The 10 Best Juicers

From the Bistro drip-stop to Cook's Essentials' retro juicer...
How to make cheese in a matter of minutes

How to make cheese in a matter of minutes

You won't even need to go to the shops for supplies, as Will Dean discovers.
The day I danced for a place in Danny Boyle's Olympics spectacular

The day I danced for a place in Danny Boyle's Olympics spectacular

Tom Peck auditioned for the London 2012 opening ceremony. But was he asked back?
Is Wenger finished at Arsenal?

Is Wenger finished at Arsenal?

Milan debacle shows manager has let Gunners become an average team who are set to fall further