David Prosser: Cars are the sum of all their parts
Friday 08 April 2011
Outlook The wonderful Honda advertising campaign, in which automotive components combine to produce an extended domino effect, made the point very effectively: the 21st century car is a complicated beast with a myriad of working parts that each plays a crucial role in driving the thing forward (or backward sometimes).
It is that complexity, however, that is now causing Honda and its fellow Japanese auto-makers such difficulty. Like Nissan and Toyota before it, Honda said yesterday that it would have to constrainproduction in the UK because the tragedy of the earthquake and tsunami back home has lead to shortages of some components. Similar curbs on production are already taking place in Japanese car companies' factories all around the world.
Should the supply chain problems continue for an extended period, it is possible Honda, Nissan and Toyota will lose sales to rival car manufacturers. But it will be interesting to see if those rivals are also hit by the production problems in Japan to the same extent.
The modern car has around 20,000 components and almost every manufacturer relies on Japanese companies for some of them. Shortages may therefore soon begin to force other car companies to rein in production too.
- 1 Pope Francis issues top 10 tips for happiness
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Now diplomacy has failed, boycotting Israel might be the only way we can protect the people of Gaza
- 5 Israel's propaganda machine is finally starting to misfire
Russell Brand accuses Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness
Justin Bieber posts Instagram photo of a crying Orlando Bloom after Ibiza fight 'over Miranda Kerr'
Disney heiress Abigail disowns her share of family profits in West Bank company
Air Algerie AH5017 crash: Jet fell 30,000 feet in three minutes ‘due to violent storm’
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- < Previous
- Next >
iJobs Money & Business
£200 - £500 per day + competitive: Orgtel: I am currently working on a large p...
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
£28000 - £32000 per annum + benefits: Ashdown Group: Training Programme Manage...
£20000 - £24000 per annum: Harrington Starr: A leading provider of web based m...