David Prosser: Crozier and McCall have been on easy street
Wednesday 17 November 2010
Outlook The art of good business so often comes down to being in the right place at the right time. Enter, stage left, Adam Crozier and Carolyn McCall, who both appear to have taken the top jobs at their new employers – ITV and easyJet – at the perfect moment this year.
Mr Crozier joined ITV just as the television-advertising market was moving out of its trough. Hey presto, the broadcaster's fortunes improve at his first set of results. Ms McCall has pulled off a similar trick, joining easyJet just as passenger numbers began to pick up (and fuel prices fell): she was thus able to announce a big increase in profits yesterday, as well as the company's first dividend.
Good timing is a skill in itself, but investors should not underestimate the scale of the challenges still faced by both these companies. The work is still to be done.
For ITV, the moves towards digital and pay TV announced by Mr Crozier earlier this year are necessary but will be difficult to execute successfully. At easyJet, Ms McCall talked yesterday of targeting the business market and continuing to expand the fleet. Again, sensible strategy but hard to get right (particularly with Sir Stelios Haji-Ioannou on the sidelines agitating for bigger dividend payments still).
Beginners' luck is a good start. However, the real test for the new bosses of ITV and easyJet is whether they can make their businesses better able to cope with both good times and bad.
International Women's Day 2014: The shocking statistics that show why it is still so important
Malaysia Airlines: Search for true identity of passengers with stolen passports launched as terrorism concern grows
Teacher shows sex tape featuring herself to pupils during class by mistake
International Women’s Day: 'When a man gives his opinion, he's a man. When a woman gives her opinion, she's a bitch' - feminist quotes from female icons to inspire you
Dead woman's body found sitting in a car after six years after direct debits ran $54,000 bank account dry
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
White people become less racist just by moving to more diverse areas, study finds
Exclusive: Impact of immigrants on British workers ‘negligible’
- 1 International Women's Day 2014: The shocking statistics that show why it is still so important
- 2 Orgasm machine to deliver climax at the push of a button
- 3 Dear 'The Sun', breast cancer isn't sexy
- 4 Teacher shows sex tape featuring herself to pupils during class by mistake
- 5 Singapore sting: Sky-high prices are pushing locals to the edge of affordability
iJobs Money & Business
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£37000 - £40000 per annum + £20000 benefits package: Pro-Recruitment Group: **...
£30000 - £35000 per annum + generous benefits: Pro-Recruitment Group: Mixed Ta...