James Moore: Asda proving the big winner of the supermarket price war
Outlook With all eyes focussed on the invasion of the European discounters Aldi and Lidl, and the impact of their rise on the likes of Tesco and Morrison's, Asda is remarkably quick to protect itself from getting caught by the squall.
Its foresight is paying off. The UK branch of the Wal-Mart "family" is fast emerging as the big winner of the supermarket price war while the aforementioned Tesco and Morrison's, playing the role of price-cutting Johnny-come-latelys, continue to lose ground.
Even the Sainsbury star is starting to wane by comparison, although it remains in a better place than its two UK-owned rivals.
Asda looks set to press home its advantage. Being seen as a bit downmarket isn't something that overly bothers the British shopper any more, as the success of Aldi and Lidl demonstrates.
Set your prices low enough and they'll even forgive crowded and unpleasant stores.
Asda is still a long way behind Tesco in terms of market share, but its parent has deep pockets and a business model tailor-made for the times.
Meanwhile the latter is run by a chief executive who is having to placate restive investors, reluctant to accept fewer eggs from their golden goose, while fighting brush fires across the globe.
And Morrison's? Well it finally has an online operation, thanks to a tie-up with Ocado. And Ocado is doing very nicely out of it, thank you very much.
No wonder Asda's bosses are laughing. In the short term they look set to consolidate the chain's grip on its position as the number two supermarket. Further out, well its parent has never been short of ambition.
- 1 Ireland gay marriage vote: 'No' campaign appears to concede amid reports of 'yes' landslide victory
- 2 Purity balls: Girls in the US making virginity pledges as fathers vow to 'protect purity'
- 3 Picture of couple posing with beached dolphin 'that later died' causes outrage
- 4 16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
- 5 Arsenal fan asks the Queen for tickets to the FA Cup final - gets a reply from Buckingham Palace
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
Report finds that Britain's wages are the most unequal in Europe
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
iJobs Money & Business
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£45,000 - £55,000: Neil Pavier: Are you looking for your next opportunity for ...
£45,000 - £55,000: Sheridan Maine: Are you a newly qualified ACA/ACCA/ACMA qua...
£50,000 - £60,000: Laura Norton: Are you looking for an opportunity within a w...