James Moore: Asda proving the big winner of the supermarket price war
Outlook With all eyes focussed on the invasion of the European discounters Aldi and Lidl, and the impact of their rise on the likes of Tesco and Morrison's, Asda is remarkably quick to protect itself from getting caught by the squall.
Its foresight is paying off. The UK branch of the Wal-Mart "family" is fast emerging as the big winner of the supermarket price war while the aforementioned Tesco and Morrison's, playing the role of price-cutting Johnny-come-latelys, continue to lose ground.
Even the Sainsbury star is starting to wane by comparison, although it remains in a better place than its two UK-owned rivals.
Asda looks set to press home its advantage. Being seen as a bit downmarket isn't something that overly bothers the British shopper any more, as the success of Aldi and Lidl demonstrates.
Set your prices low enough and they'll even forgive crowded and unpleasant stores.
Asda is still a long way behind Tesco in terms of market share, but its parent has deep pockets and a business model tailor-made for the times.
Meanwhile the latter is run by a chief executive who is having to placate restive investors, reluctant to accept fewer eggs from their golden goose, while fighting brush fires across the globe.
And Morrison's? Well it finally has an online operation, thanks to a tie-up with Ocado. And Ocado is doing very nicely out of it, thank you very much.
No wonder Asda's bosses are laughing. In the short term they look set to consolidate the chain's grip on its position as the number two supermarket. Further out, well its parent has never been short of ambition.
- 1 Malaysia Airlines MH17 crash: Pro-Russian rebel 'admits to shooting down plane'
- 3 Israel-Gaza conflict: The myth of Hamas’s human shields
- 5 Dutch paedophile club to fight their ban at the European Court of Human Rights
Lana Del Rey: 'I have slept with a lot of guys in the industry'
Peaches Geldof cause of death: 'Heroin addict' socialite had taken fatal dose of drug, inquest concludes
Peaches Geldof inquest: Tragic final moments of socialite's life reveal she lied to husband about failed heroin tests
Israel-Gaza conflict: The myth of Hamas’s human shields
Malaysia Airlines MH17 crash: Was a Russian-made missile really parked in this quiet square?
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
iJobs Money & Business
£350 - £400 per day: Orgtel: PMO Analyst - Banking - London - £350 -£400 per d...
£300 - £350 per day + competitive: Orgtel: Cost Reporting Manager - MI Packs -...
£35000 - £40000 Per Annum plus 23 days holiday and pension scheme: Clearwater ...
£475 - £525 per day: Orgtel: Test Lead, London, Investment Banking, Technical ...