Simon English: Weather waters down Britons' beer drinking
Thursday 19 July 2012
Outlook It was supposed to be the summer of love – beer love.
Parched by a raging sun, toasting the England football teams' guts and flair, and cheering on our noble Olympians, Brits – and Londoners in particular – were supposed to drink pubs dry.
Bets on this likelihood were being heavily placed all last year.
Pub companies snapped up London's boozers apace; top prices were paid for decent watering holes in premium locations, licks of paint were applied, premium lagers ordered up.
Several small, niche, pub companies were swallowed altogether. Young's quaffed Geronimo; Greene King swilled the London Pub Company, defeating Fuller, Smith & Turner in the process.
These results just in: sales at Fuller's, without doubt one of the best brewers and pub companies in Britain, actually fell in the 15 weeks to 14 July, despite the football (England were typically brilliant) and the Jubilee celebrations (the Queen was even better).
All of which goes to show that no amount of good planning and good business sense is sufficient to cope with the English weather.
Fuller's chairman Michael Turner is now hoping that the Olympics will come to the rescue.
Will we go to the pub to watch the javelin? Only if they combine it with the 100 metres, is my guess.
- 1 British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
- 2 Vivienne Westwood says 'Yes' to Scottish Independence by declaring: 'I hate England'
- 3 Welcome to Cameroon, where drinking Baileys can lead to imprisonment
- 4 Lego breaks out of the toy box and heads for the gallery
- 5 Vogue under fire for 'Big Booty' article
British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
Jihadi John': MI5 may have identified Isis militant who killed David Haines but options limited
Vivienne Westwood says 'Yes' to Scottish Independence by declaring: 'I hate England'
David Haines beheading: David Cameron says Britain will hunt down Isis 'monsters' shown in video murdering aid worker
Piers Morgan attempts to save the Union by promising to go back to the US if Scotland votes 'No' to independence
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
Salmond accused of laughing off national debt with ‘what are they going to do: invade?’ joke
iJobs Money & Business
£280 - £320 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
£35000 - £38000 per annum + Benefits: Ashdown Group: Training Coordinator / Pl...
Data Governance Manager (Solvency II) – Contract – Up to £450 daily rate, 6 month (may go Permanent)
£400 - £450 Per Day: Clearwater People Solutions Ltd: We are currently looking...