Small Business Person of the Week: Richard Dodgson - Founder, Timebased
'Events can increase footfall and drive social media'
Sunday 10 August 2014
“I set up Timebased in 1996 after I moved to London from Manchester, where I’d done lots of theatre and performance art at university. Before setting up the business, I was organising lots of theatrical events in non-theatrical spaces such as nightclubs and galleries, but it was getting harder and harder to get funding for the projects, so I decided to take my experience in creative events and use it as the basis for a business.
“I spent the first year working with other events businesses, helping them with creative ideas they could take to clients; then I realised I didn’t need to work in that way – that I could go to the clients direct.
“Our first big win was the first-ever GQ Man of the Year Awards event, which I’m proud to say we’re still organising 17 years’ later.
“These days we have an incredibly broad range of clients from sectors such as media, retail, telecoms and leisure. That breadth has been an important protection – in our whole history, we’ve only had one year, 2007-08 when revenues were down. We now employ 17 permanent staff and our sales will be around £3.5m this year.
“People have really come to recognise the value of events in marketing and even driving footfall into stores. Social media, too, has become crucial to businesses and events are a way to drive content for that. We often incorporate real-time feeds from Twitter into our events so people can see the reactions the event is getting.”
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 3 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
Isis executes three gay men by dangling them from top of 100ft building and letting go
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
iJobs Money & Business
£30000 - £35000 per annum: Recruitment Genius: The UK's fastest growing, multi...
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...