Stephen Foley: Mini-stores may take a bite out of Apple's image
Stephen Foley is a former Associate Business Editor of The Independent, based in New York. He left in August 2012. In a decade at the paper, he covered personal finance, the UK stock market and the pharmaceuticals industry, and had also been the Business section's share tipster. Between arriving with three suitcases in Manhattan in January 2006 and his departure, he witnessed and reported on a great economic boom turning spectacularly to bust. In March 2009, he was named Business and Finance Journalist of the Year at the British Press Awards.
Saturday 14 January 2012
US Outlook: Target must be hoping for Beijing-style mob scenes when it opensmini-Apple stores inside its superstores soon, though maybe not quite the brawls and egg-throwing that marred the iPhone 4S launch in China yesterday.
Target is the not-quite-as-poor man's Wal-Mart, a chain known for piling stock high and selling it cheap, so putting Apple's famous benches and youthful sales staff into corners of its stores will be quite the culture shock.
For Target it is an attempt to move upmarket. For Apple, though? Another little nudge further into the mainstream. I'm not sure Steve Jobs would approve.
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