Cover sales drive

THE NON-LIFE insurance sector - much of which reported dazzling profits for 1997 - will find future premium growth difficult to come by unless insurers can sell more policies, a report from Swiss Re said.

Swiss Re's research division Sigma highlighted massive increases in insurance capacity caused by high investment returns and low claims. Premium growth will be driven by higher sales rather than price increases. The report said liberalisation and deregulation had led to falling prices and premiums.