Discreet discounting at Eurocamp
Saturday 15 January 1994
Competition and sterling's devaluation caused a one-third fall in Eurocamp's profits to pounds 6.25m for the year to 31 October. The drop was not as bad as feared when the company warned of a downturn last July, and the shares rose 22p to 285p. The dividend total has been held at 9.75p.
Eurocamp has, in effect, disguised its main price cut. Teenagers between 14 and 17 will no longer be classed as adults and will go free, cutting up to 15 per cent off the price for a family of four.
However, Richard Atkinson, managing director, said: 'Our prices are a bit keener this year, but we're still very much positioning ourselves as the premium brand in the market.
'But we are also very conscious that we have got to get pricing more competitive.'
Tom Neville, chairman, added: 'We do not expect to be drawn into widespread discounting.'
Eurocamp's main competitors are Eurosites, owned by Airtours, Key Camp, run by Baldwin, and Haven which is part of Rank.
Eurocamp's high-season prices of pounds 800 last year have been trimmed by 1 to 2 per cent. The cheapest 14-night holiday on offer is pounds 300 in the low season in May and September.
The party's potential nominations read like a high school race for student body president
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Mia Khalifa: Pornhub star claims Drake sent her 'cringeworthy' naked photos on Instagram
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
Ball pool for adults opens in London
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...