Does Marketing Malaise rot your underpants?
Friday 08 March 1996
Sir Michael said that whatever Britain's role would be by the millennium, it would be determined by marketing. Perhaps a little market testing would be in order as well.
Mrs Beeton - management guru. The London Business School is championing the 19th century authoress, who wrote arguably the most influential cookbook cum housekeeping guide ever, as a sage for today.
Robin Wensley, professor of strategic management and marketing at Warwick Business School, wrote in the spring edition of the LBS Strategy Review that Isabella Beeton's book throws light "on two modern management debates; the relationship between strategic and operations management; and order/bureacracy as against adaptability/chaos."
And there I was thinking it was all about getting up early and keeping the servants in order. Isabella had completed her 1,112-page book in the 1860s aged just 25, and died just four years later, which certainly teaches a lesson about Getting On With It.
Princess Diana is to head a charity funded by people donating 10 per cent of their windfalls from building society conversions, if freelance butler Michael Hardern has his way. Mr Hardern wrote to the Princess's press representative Jane Atkinson last weekend about the scheme, which he reckons could raise around pounds 1.6bn for good causes.
He has already formed a lobby group, Members of Conversion, which is urging all remaining societies to convert and shower their members with one-off payments. Currently Mr Hardern is pursuing a scheme to get five sympathisers on to the board of Nationwide Building Society, which remains resolutely mutual.
Any charity scheme would have to receive the money automatically on conversion, Mr Hardern stressed. "Once people get their sticky hands on the money they tend not to want to hand it back."
The world of shooting collided with that of oil at the Turf Club in London's Carlton House Terrace last night. Britain's oil moguls like shooting together since they all have stakes in each other's oil rigs and Scottish grouse moors are conveniently close to the North Sea oil fields.
The first ever Annual Shooters' Supper was attended by 34 moguls, and amid the talk of buckshot they made a number of awards. Colin Moynihan, the former sports and energy minister, was voted "most boring guest". "Dresser of the year" was John Kennedy, chief executive of Dresser Industries, which builds oil rigs. Russell Harvey, head of Lasmo North Sea, won "Shot of the year" and Graham Hearn, chairman of Enterprise Oil, was voted "host of the year".
Ostrich meat. Yum yum. Many now view it as preferable to BSE-ridden beef. The booming world of ostrich breeding was thrown into disarray this week, however, when the Advertising Standards Authority upheld a complaint against the Pinstripe Farming Company, Sandbach, Cheshire. Pinstripe had claimed in an ad for investment in ostrich farming that "Demand will exceed supply for the next 7-10 years." The ASA found that pinstripe could not substantiate the claim.
Step forward the Ostrich Farming Corporation, Europe's biggest breeder with 2,000 birds in Belgium. On Monday the Corporation urged the British Domesticated Ostrich Association to tighten up its code of ethics to prevent such abuses in future. "We felt it was time to sort out the industry. A lot of farms don't understand what you can and can't do in advertising," said Robin Higgens of the Corporation. Quite right. The industry can't keep its head in the sand...
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 4 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
UK weather: Warning for more snow and ice as freezing temperatures and gales hit Britain
Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations
AirAsia flight QZ8501 missing: Search for plane carrying 162 passengers from Indonesia to Singapore suspended overnight
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Millions of Britons struggling to feed themselves and facing malnourishment
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Nigel Farage: Ukip leader named 'Briton of the year' by The Times
Immigrants make UK racist, says Ukip councillor Trevor Shonk
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...