Doll deal spices up Character's share appeal
Friday 10 October 1997
Parents across the country discovered yesterday how they will be spending the run-up to Christmas: standing outside toy shops and department stores at ungodly hours desperately hoping to lay their hands on Toytown's latest hot ticket: Spice Girls dolls. Standing just 11.5 inches tall and priced at pounds 17 to pounds 20, they will be like gold dust.
Character Group, the licensing company formerly known as Toy Options, announced yesterday that it had won the exclusive UK licence to distribute the dolls. It will ship 500,000 dolls by February but less than half that number will reach the high street in time for Christmas.
The shortage of supply seems guaranteed to make the five dolls this year's equivalent to Buzz Lightyear when huge demand forced desperate parents to pay huge sums to secure the toys from America.
Gerry Masters of the Association of British Toy Retailers said: "It's definitely going to be like Buzz Lightyear over again. There can't possibly be enough dolls to cope with demand. There are going to be a lot of disappointed fans."
He said toy shops were already experiencing outbreaks of "toy rage" as frustrated shoppers searched for popular items such as Teletubbies and Tamagochi virtual pets. "We are thinking of running a course on how to deal with it," he said.
Character Group secured the rights from Galoob Toys, the US company which makes the dolls. Character's shares soared 21.5p to 147.5p on the news.
Richard King, chairman of Character Group, said: "We expect demand to outstrip initial supply but we will do our best to keep up."
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 Friends 20th anniversary: The highs and lows of the cast's careers since 2004
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence: Despite defeat history may still point to Alex Salmond as the victor
Scottish independence referendum: Frankie Boyle reacts to nation's 'No' vote - 'To be fair, I've always hated Scotland'
Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
Scottish referendum: Police struggle to control Unionist rally in Glasgow's George Square
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
iJobs Money & Business
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
Up to £100k or £450p/d: Saxton Leigh: My client is a leading commodities tradi...
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
To £75,000 + Pension + Benefits + Bonus: Saxton Leigh: My client is looking f...