Sunday 02 August 1998
BSkyB, which plans to start its digital service on 1 October, said it will install digital television satellite dishes for free. The company said its cost, at pounds 80 per dish, will be "significant" but will improve profit and cash flow in the long term.
Broadcasters hope that digital television will boost viewership and advertising revenue. BSkyB aims to serve 6 million homes by 2003, half the estimated market.
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