Eidos signs Michael Owen

MICHAEL OWEN, England's World Cup star, has cashed in on his growing popularity by signing up to promote football games for computer games group Eidos in a deal that could be worth hundreds of thousands of pounds. The teenage Liverpool striker has been brought in to endorse a new version of World League Soccer due in the shops by Christmas.

Eidos chief executive Charles Cornwall said the company had signed Owen in an exclusive deal stretching over several years. Although he refused to comment on how much the footballer was receiving, industry experts said the deal, which is likely to be linked to game sales, would be worth hundreds of thousands of pounds.

Michael Owen may also promote Eidos' other football products that include the popular Championship Manager.

The news came as Eidos reported a pre-tax loss of pounds 2.3m against pounds 8.6m in the same period of last year, with turnover soaring 175 per cent to pounds 25.8m.

Eidos shares, which have fallen sharply in recent months, jumped 25p to close at 707p.

Eidos, best known for Tomb Raider, is planning to release Tomb Raider 3 at Christmas.But Mr Cornwall insisted Eidos was no longer a one-product company, pointing to other successful games, like Commandos: Behind Enemy Lines, with Ninja and Shadow of Darkness planned for later this year.

Mr Cornwall said: "It's safe to say we are always looking at things," when asked about persistent acquisition rumours.Observers suggest Eidos has been looking at Psygnosis, the games development group put up for sale by its Japanese owners Sony, and Rage Software, the quoted UK group.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksA special investigation by Andy McSmith
Arts and Entertainment
The write stuff: masters of story-telling James Joyce, left, and Thomas Hardy
books...begging to differ, John Walsh can't even begin to number the ways
Sport
Jose Mourinho on Sky Sports
footballEXCLUSIVE COLUMN Paul Scholes: It was not a leg-breaking tackle, as the Chelsea manager had claimed
Sport
Romelu Lukaku scored twice to add to the hat-trick he registered in the first leg in Switzerland
football
News
Image from a flyer at the CPAC event where Nigel Farage will be speaking
news
News
people
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Ashdown Group: Software Development Manager - Hertfordshire - circa £55,000

£53000 - £58000 per annum + excellent benefits: Ashdown Group: Software Develo...

Jemma Gent: Project Coordinator

£10 - £15 Hourly Rate: Jemma Gent: Are you an experienced Project Administrato...

Richard Bishop: Management Accountant

£120 - £140 Day Rate: Richard Bishop: Are you an immediately available managem...

George Parlour: Management Accountant

£120 - £140 Day Rate: George Parlour: Are you an immediately available managem...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower