English face sells US lace
Sunday 16 August 1998
Victoria's Secret, one of America's fastest growing lingerie chains, has launched an "English Lace" collection sold throughout its 800 shops. At fashion shows, models sport bowler hats, straight out of The Avengers, as a female voice with a no-nonsense English accent introduces the collection.
The company reported record sales of $2.4bn (pounds 1.5bn) in 1997 and plans to open 74 more stores to increase its 14 per cent share of the US lingerie market.
In addition to lingerie, Victoria's Secret plans to launch a line of cosmetics next month.
It is a division of Intimate Brands, which also owns health and beauty chain, Bath & Body Works.
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