Football's pounds 20m TV goal
Deal close as Premier League aims to quadruple revenues from overseas rights
Sunday 09 February 1997
Rick Parry, the Premier League's chief executive, is understood to be in negotiations to quadruple football clubs' income from overseas TV rights to more than pounds 20m, and he is anxious to complete the deal before he leaves in April to take up the chief executive's job at Liverpool Football Club.
The current contract, which is separate from the deal with BSkyB to show live games in the UK, has a year to run. It earns the Premier League around pounds 8m a year, of which pounds 5.5m goes directly to the clubs. The remainder is distributed to regional sporting associations.
Under the contract, marketing rights to foreign TV companies are held by CSI, a Rome-based marketing and sponsorship agency.
Much Premier League football can be viewed live in many countries overseas, whether from BSkyB or BBC broadcasts - unlike in the UK, where only selected games are shown live to keep up ground attendances.
A new contract is expected to be signed before the end of the current season, and it will run until 2002.
Football insiders predict that it will be worth close to pounds 25m to the Premier League, with around pounds 20m going to the clubs after deductions. Each club that remains in the top flight for the 1998-99 season will receive at least pounds 1m a year for foreign rights to its games, compared with the pounds 270,000 a year each currently receives.
It is also believed that the new deal will not necessarily be with CSI. Instead, the Premier League will ask a number of sports marketing agencies to tender for the rights.
A spokesman for the Premier League refused to confirm that negotiations were taking place, but he did say: "The interest in Premier League games around the world is phenomenal at the moment. Since we signed the last deal in 1994, the League has gone from being in good shape to being in very good shape. We are now a worldwide product."
The new deal will dwarf Carling's four-year sponsorship arrangement, worth pounds 9m a year to the Premier League from next season. It will also further confirm the money-spinning potential of professional football, and its transformation in the 1990s. Nine years ago, in the aftermath of the Heysel and Bradford disasters, the Football League could only get ITV to pay pounds 9m a year for live game rights. From next season, BSkyB will pay pounds 167.5m a year for similar rights to Premier League games.
Harry Potter actor suffered 'severe flu-like symptoms' on a flight from London to Orlando
First full-length look is finally here
World cities ranked in terms of safety, food security and 'liveability'
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Sex abuse inquiry: 'Victims receive death threats' after MPs release names online
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Teenager brandishing fake gun taken down by police after demanding airtime on Netherlands' NOS TV station
The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...