Football's pounds 20m TV goal
Deal close as Premier League aims to quadruple revenues from overseas rights
Sunday 09 February 1997
Rick Parry, the Premier League's chief executive, is understood to be in negotiations to quadruple football clubs' income from overseas TV rights to more than pounds 20m, and he is anxious to complete the deal before he leaves in April to take up the chief executive's job at Liverpool Football Club.
The current contract, which is separate from the deal with BSkyB to show live games in the UK, has a year to run. It earns the Premier League around pounds 8m a year, of which pounds 5.5m goes directly to the clubs. The remainder is distributed to regional sporting associations.
Under the contract, marketing rights to foreign TV companies are held by CSI, a Rome-based marketing and sponsorship agency.
Much Premier League football can be viewed live in many countries overseas, whether from BSkyB or BBC broadcasts - unlike in the UK, where only selected games are shown live to keep up ground attendances.
A new contract is expected to be signed before the end of the current season, and it will run until 2002.
Football insiders predict that it will be worth close to pounds 25m to the Premier League, with around pounds 20m going to the clubs after deductions. Each club that remains in the top flight for the 1998-99 season will receive at least pounds 1m a year for foreign rights to its games, compared with the pounds 270,000 a year each currently receives.
It is also believed that the new deal will not necessarily be with CSI. Instead, the Premier League will ask a number of sports marketing agencies to tender for the rights.
A spokesman for the Premier League refused to confirm that negotiations were taking place, but he did say: "The interest in Premier League games around the world is phenomenal at the moment. Since we signed the last deal in 1994, the League has gone from being in good shape to being in very good shape. We are now a worldwide product."
The new deal will dwarf Carling's four-year sponsorship arrangement, worth pounds 9m a year to the Premier League from next season. It will also further confirm the money-spinning potential of professional football, and its transformation in the 1990s. Nine years ago, in the aftermath of the Heysel and Bradford disasters, the Football League could only get ITV to pay pounds 9m a year for live game rights. From next season, BSkyB will pay pounds 167.5m a year for similar rights to Premier League games.
- 1 Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
- 2 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 3 Tunisian builder has been hailed a hero after knocking gunman to the ground with roof tiles
- 4 German ethics council calls for incest between siblings to be legalised by Government
- 5 Fifty Shades of Grey author E.L James's Twitter Q&A didn't go exactly as planned
Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
Kim Jong-un shows off airport designed by architect he likely had executed
Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
Ex-Scientologist Carmen Llwyelyn blasts 'cult' and her treatment after divorce with Jason Lee
Tunisian builder has been hailed a hero after knocking gunman to the ground with roof tiles
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
David Cameron struck double blow in his hopes to win Britain a new EU deal
Extend Right To Buy to tenants of private landlords, Labour's Jeremy Corbyn says
Pentagon accuses Russia of 'playing with fire' over nuclear threats towards Nato
iJobs Money & Business
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...
£22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...
Negotiable: Recruitment Genius: This extremely successful and well-established...
Competitive with monthly bonus: Guru Careers: We are seeking an experienced FX...