France Telecom aims for 50% traffic boost
Thursday 21 December 1995
Speaking in Paris, Mr Bon said an emphasis on building out the company's mobile phone network, along with a greater focus on customers, would generate an additional 50 billion minutes of telephone use, rising to 170 billion within five years.
He said that the mobile network would grow to cover as many as 5 million users by the end of the decade, and a programme of investment and fresh hiring would be launched from early 1996.
He added that cost-cutting and lower basic rates could generate sales 25 per cent higher than currently, allowing the state-owned operator to expand even if it loses market share to newcomers after the market is fully deregulated in 1998.
The plans were part of a radical restructuring that would make the giant company less hierarchical and more receptive to consumer demand, he said.
Lower prices, new products and competition would force the pace of change, Mr Bon said. Daily use of telephones in France is eight minutes, compared with 20 minutes in America.
"We must reduce this gap," he said, "and this is achievable - given that our standards of living are roughly comparable."
He warned, however, that the company would have to gain greater flexibility in its pricing regime if it was to safeguard its public service mandate.
Promising a phased investment plan to upgrade the network, Mr Bon said the development of a modern computer infrastructure for telephone services was crucial to his plans. He spent three months speaking to more than 1,000 France Telecom employees, and concluded that "our technical ability and innovative sense" were the company's greatest strengths.
Mr Bon was a compromise candidate for the France Telecom post, following disagreements between his predecessors and the French government.
Fracking is turning the US into a bigger oil producer than Saudi Arabia
Missing Malaysia Airlines plane: Details emerge of two young Iranians using stolen passports in search for a better life
Three-quarters of Britons are saying it wrong - the top ten most common mispronunciations
Oscar Pistorius trial: Forensic analyst says athlete 'was not wearing prosthetic legs' when he shot Reeva Steenkamp through locked door
Missing Malaysia Airlines flight MH370: ‘Alright, good night’ – last words from cockpit revealed amid growing confusion
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Exclusive: Impact of immigrants on British workers ‘negligible’
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
- 1 Boy George: Bad karma
- 2 Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
- 3 First Kiss video: Filmmaker gets 20 strangers to make out on YouTube with awkward results
- 4 Rampaging elephant smashes up house but then 'saves crying baby trapped under debris'
- 5 Ian Wright breaks down in ITV documentary charting his rise to Arsenal and England striker
iJobs Money & Business
£45000 - £55000 per annum + Bonus and Benefits: Harrington Starr: One of the i...
£57000 - £77000 per annum + Benefits: Pro-Recruitment Group: Top 10 Specialist...
£350 - £450 per day: Harrington Starr: Harrington Starr are currently working ...
£40000 - £60000 per annum: Harrington Starr: Application Support - FIX protoco...