Fulham unveil Demon Internet sponsorship
Friday 16 January 1998
Asked what he would do with the money, Mr Keegan said yesterday: "It has already gone on players. We have spent more than pounds 6m but Mr Fayed has still made more money available. It may sound silly to some people to talk of Premiership football at Fulham, which is a small club. But we are very confident and have a five-year plan to get there."
Mr Fayed, the controversial chief of Harrods, paid pounds 30m for Fulham last summer and soon signed former England star striker Keegan, who will run the club on a day to day basis, and ex-England midfielder Ray Wilkins, whose job is to oversee matters on the pitch.
Mr Keegan's plans include rebuilding Fulham's ground, Craven Cottage, taking its capacity from 18,000 to 26,000 and introducing new conferencing facilities. In return for the money, Demon will get their name emblazoned of Fulham's shirts and merchandise, free use of a 10-seat executive box and free tickets for each home game.
David Furness, sales and marketing director of Demon, said: "This is a large deal compared to many Premier League Clubs let alone Football League clubs. This club is definitely going somewhere."
Analysts have been concerned that Demon desperately needs a cash injection to expand its business. However, Mr Furness denied that Demon needed any extra money to survive.
- 1 Man on naked bike ride gets ejected after becoming aroused
- 2 Fifa corruption: Europe plots to stage an 'alternative World Cup' in place of Russia 2018
- 3 How much sex should I be having?
- 4 Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
- 5 Betting company 'refuse to pay' after student wins £1,000 from 50p bet on Roger Federer
Caitlyn Jenner, formerly Bruce Jenner, reveals new look on Annie Leibovitz shot Vanity Fair cover
Russian military jets and US destroyer clash in Black Sea 'posing danger to stability'
Ed Miliband returns to the backbenches but it's all a bit awkward as he tries to avoid eye-contact with fellow Labour MPs
Photographer who performed naked shoot in China's Forbidden City sparks outrage
Man on naked bike ride gets ejected after becoming aroused
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Why this year's general election was the most unfair in Britain's history
iJobs Money & Business
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...
£25 - £30K: Guru Careers: We are seeking a highly-motivated and ambitious Comm...
£30 - 35k: Guru Careers: We are seeking a Pricing Analyst to join a leading e-...