Get in on the action
Sunday 23 April 1995
The challenge is the second annual test of management skill to be run in association with the Independent and Independent on Sunday and sponsored by National Westminster Bank. The winner receives £10,000 and has the opportunity to take part in a European final. The runners-up collect £5,000 between them.
The challenge is based on a computer simulation developed by Bill Robertson, of Edit 515, and involves teams of up to six working together to develop an imaginary, medium-sized consumer goods company selling into mainland Europe and the United States over 15 months.
Teams have to use their skill, judgement and experience to make decisions on strategy, product development, marketing and personnel. These are fed into the computer, and the companies with the best performance at each stage are rewarded with rises in their share prices.
Anybody wanting to take part should contact Richard Doggart at Quintus Group, the organisers, on 0171-351 7499.
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