GGT sees pick-up in advertising

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Shares in Gold Greelees Trott recovered 5p to 182p, as the advertising agency said it was back on track after 'a most difficult period for the advertising industry', writes Alison Eadie.

In March its shares crashed on a warning that profits in the year to the end of April were unlikely to exceed pounds 3m. The actual result was pounds 3.1m against pounds 4.3m in 1993. The total dividend as forecast was cut to 5.3p from 8.15p.

Michael Greelees, joint chairman, expressed confidence that postponed campaigns in the US - the reason for the profits warning - would come through this year. He pointed to significant client gains in the past year, including Do-It-All, GM credit card and Pizzaland in London and Coors' Arctic Ice beer, Shoneys restaurants and the Bahamas Tourist Board in the US.

UK revenue was up 3.1 per cent and US revenue up 7.9 per cent in dollar terms, nearly all from new business.

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