Go fuels low-cost air travel war with expansion plan
Thursday 01 October 1998
The carrier is expected to outline plans to expand its workforce by as much as 50 per cent and begin flying to more destinations in direct competition with other low-cost operators such as Ryanair, easyJet and Debonair.
Barbara Cassini, Go's American-born chief executive, has set herself a target of breaking even within two years and making a profit by the end of the third.
Industry observers believe that the explosive growth in the low-cost sector of the market, as passengers trade down, has encouraged Go to bring forward its expansion plans.
The airline currently operates from Stansted to six destinations - Rome, Milan, Copenhagen, Lisbon, Bologna and Edinburgh - with a fleet of Boeing 737s and 200 staff. Its lowest return fare is pounds 100 on European destinations and pounds 70 to Edinburgh.
It faces low-cost competition on only two of these routes - Debonair flys to Rome and easyJet operates an Edinburgh service. But rivals believe it is poised to unveil plans to launch more services to Italy, Scandinavia and Germany in head-on competition.
Ryanair flys from Stansted to Pisa, Venice and Rimini in Italy and Stockholm, Oslo and Malmo in Scandinavia - all destinations that could be attractive to Go. Go refused to comment on its expansion plans ahead of today's announcement. But Tim Jeans, Ryanair's sales and marketing director, said: "There is clearly a big push in the low-fare sector of the market and Go would not want to miss out on the wave."
Its rivals, easyJet and Debonair, failed in a High Court attempt to block the launch of Go in May, but they have been given leave to bring a case claiming that the airline represents unfair competition because it is being underwritten by BA.
- 1 Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
- 2 Pope Francis issues top 10 tips for happiness
- 3 Disney heiress Abigail disowns her share of family profits in West Bank company
- 4 The secret report that helps Israel hide facts
- 5 Now diplomacy has failed, boycotting Israel might be the only way we can protect the people of Gaza
Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness
Justin Bieber posts Instagram photo of Orlando Bloom crying after Ibiza fight 'over Miranda Kerr'
Disney heiress Abigail disowns her share of family profits in West Bank company
Kelsey Grammer forgives the man who raped and murdered his sister in 1975
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- < Previous
- Next >
iJobs Money & Business
£28000 - £32000 per annum + benefits: Ashdown Group: Training Programme Manage...
£20000 - £24000 per annum: Harrington Starr: A leading provider of web based m...
£28000 - £32000 per annum: Ashdown Group: Secretary (Sales Team Support) - Mat...
Competitive (DOE): Guru Careers: We are looking for an Assistant Management Ac...