Greenalls to give pub grub a lift
Tuesday 26 August 1997
Gone are the days of curly sandwiches and cold sausage-rolls. Soon Greenalls' customers will be able to order a bowl of oysters or a plate of smoked salmon, washed down by an expensive bottle of Chardonnay, in pubs all around the country.
Greenalls plans to launch a range of new dishes, including fish platters and a host of vegetarian meals. It is even developing new technology designed to cook a range of fresh vegetables quickly and cheaply.
The dishes will typically cost around pounds 10 each. Greenalls will also offer a range of wines from Australia, South Africa and California costing from pounds 7 to pounds 15 a bottle.
Lord Daresbury, Greenalls' chief executive, wants to take the chain upmarket to attract more affluent customers.
"People used to come to a pub just at lunch time but now they are coming for supper. This is about offering customers good food at good value in a casual atmosphere. It is aimed at increasing spend per head, getting them to stay longer and spend more on food and have a glass of wine or even a bottle," he said.
Greenalls plans to introduce its new menu in at least half of its 850- strong pub chain over the next 18 months. It is spending pounds 100m to revamp its pubs, about a third of which will be used to create its new culinary delights.
The group has also unveiled plans to build a huge leisure club at The Belfry, its famous Midlands golf course, which will house 3,000 members. The existing leisure club will be turned into a 300-room conference centre. The scheme is part of a pounds 9m investment programme designed to take The Belfry into the new millennium.
Greenalls has opened a new PGA golf course When the development is completed it will house a 360-bedroom hotel, five restaurants, three conference centres and eight bars.
Diving in at the deep end is no excuse for shirking the style stakes
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Comfortable in their own skin
- 3 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 4 War is war: Why I stand with Israel
- 5 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
Israel-Gaza conflict: Death toll tops 125 after overnight raids as Operation Protective Edge continues
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Ian Thorpe gay: Olympic swimmer comes out in Parkinson interview
Supermoon 2014: When and why will the moon look bigger and brighter this summer?
Gaza-Israel conflict: Pro-Palestinian demonstrators take to streets of London, Paris and New York in wave of protests
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
iJobs Money & Business
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...
£60000 per annum: Harrington Starr: Trade Desk Specialist (FIX, Linux, Windows...
£35000 per annum: Harrington Starr: Service Desk Analyst (Windows, Active Dire...