Hamleys to target US shoppers over the Net
Friday 19 November 1999
Hamleys is starting a heavy marketing campaign in the New York and Boston areas next week to co-incide with the start of the American holiday season.
It will be promoting the group's new website, which Hamleys hopes will woo back US shoppers who have visited the group's flagship store on London's Regent Street but are unable to buy goods from Hamleys regularly.
The site will be selling toys and gifts associated with London after Hamleys found that its best-selling online toy last year was a die-cast model of a London taxi. This year's range will include London buses and fire engines as well as soft toys based on Beefeaters and London guardsmen. Other ranges will include James Bond figures and toys based on Winnie the Poo characters.
"The web allows us to resume contact with people who might have visited the store as a tourist but can't shop with us regularly," said Simon Burke, Hamleys' new chief executive who joined from the Virgin group in July.
Hamleys is investing a total of pounds 250,000 in the re-launch and hopes to recoup that outlay in Christmas sales this year.
Diving in at the deep end is no excuse for shirking the style stakes
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 3 War is war: Why I stand with Israel
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
Israel-Gaza conflict: Death toll tops 125 after overnight raids as Operation Protective Edge continues
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Ian Thorpe gay: Olympic swimmer comes out in Parkinson interview
Supermoon 2014: When and why will the moon look bigger and brighter this summer?
Gaza-Israel conflict: Pro-Palestinian demonstrators take to streets of London, Paris and New York in wave of protests
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
iJobs Money & Business
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...
£60000 per annum: Harrington Starr: Trade Desk Specialist (FIX, Linux, Windows...
£35000 per annum: Harrington Starr: Service Desk Analyst (Windows, Active Dire...