IN BRIEF: GE plays hard-to-get over NBC

GE plays hard-to-get over NBC

With two of America's three network broadcast companies, ABC and CBS, sold in as many days, attention switched yesterday toNBC, the network owned by General Electric. GE is for now playing coy, saying that it intends to hold on to its network. It admits, however, that it has fielded several approaches from other players in the industry in recent days, and that it may be interested in forming a new alliance.