Inside Business: Seven sins of strategy
Sunday 07 June 1998
This book explores the fundamental beliefs which she perceives as driving corporate decisions - often the wrong way. They are, she says, what lay behind Barings' slide from great British institution through crisis to a Dutch subsidiary. They are why Nestle and General Foods missed out on the gourmet coffee craze in America, and why Bill Gates almost missed the significance of the internet.
The sins look inoffensive and even impressive - until Ms Shapiro's spin. They are:
q Terrific plans (even though you may have lost sight of the real strategy).
q Outstanding products (even though the market may have moved in a different direction).
q Playing to win (when you're playing the wrong game by the wrong rules).
q Turbo-charged employees (while cutting the investment needed to build skills).
q Creating workplace sizzle (but neglecting motivation).
q Being a learning organisation (even though managers cannot see the facts for the creed).
q Investing in high-tech "forward intelligence systems" (while losing battles that count).
So what can organisations do to avoid what Ms Shapiro calls "doom-loop thinking"? They can make beliefs explicit so they are not caught by surprise. They can put them at the start of a sequence that includes observation, orientation, decision-making and action. "Management", she says, "is first and foremost about thinking, and then taking action."
q 'The Seven Deadly Sins of Business' is published by Capstone at pounds 14.99.
International Women's Day 2014: The shocking statistics that show why it is still so important
Feminist quotes to inspire you on the International Women's Day
Oscar Pistorius trial first week: Never mind a media scrum – murder case becomes bizarre safari following the tracks of a wounded lion
International Women’s Day: 'When a man gives his opinion, he's a man. When a woman gives her opinion, she's a bitch' - feminist quotes from female icons to inspire you
Malaysia Airlines plane: Oil slick is first sign that missing flight crashed into sea killing up to 239 on board
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
- 1 To those who can’t see the point of International Women’s Day: you are the very reason it exists
- 2 International Women's Day 2014: The shocking statistics that show why it is still so important
- 4 Orgasm machine to deliver climax at the push of a button
iJobs Money & Business
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£37000 - £40000 per annum + £20000 benefits package: Pro-Recruitment Group: **...
£30000 - £35000 per annum + generous benefits: Pro-Recruitment Group: Mixed Ta...