Inside Business: Seven sins of strategy
Sunday 07 June 1998
This book explores the fundamental beliefs which she perceives as driving corporate decisions - often the wrong way. They are, she says, what lay behind Barings' slide from great British institution through crisis to a Dutch subsidiary. They are why Nestle and General Foods missed out on the gourmet coffee craze in America, and why Bill Gates almost missed the significance of the internet.
The sins look inoffensive and even impressive - until Ms Shapiro's spin. They are:
q Terrific plans (even though you may have lost sight of the real strategy).
q Outstanding products (even though the market may have moved in a different direction).
q Playing to win (when you're playing the wrong game by the wrong rules).
q Turbo-charged employees (while cutting the investment needed to build skills).
q Creating workplace sizzle (but neglecting motivation).
q Being a learning organisation (even though managers cannot see the facts for the creed).
q Investing in high-tech "forward intelligence systems" (while losing battles that count).
So what can organisations do to avoid what Ms Shapiro calls "doom-loop thinking"? They can make beliefs explicit so they are not caught by surprise. They can put them at the start of a sequence that includes observation, orientation, decision-making and action. "Management", she says, "is first and foremost about thinking, and then taking action."
q 'The Seven Deadly Sins of Business' is published by Capstone at pounds 14.99.
- 1 I was a Woman Against Feminism too
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 Students offered grants if they tweet pro-Israeli propaganda
- 4 The Tory donor whose firm is one of Britain’s biggest tax avoiders - with HMRC's blessing
- 5 John Barrowman praised for Commonwealth Games opening ceremony gay kiss
Vladimir Putin employs a full-time food taster to ensure his meals aren't poisoned
Peaches Geldof: Her final day – and her fatal decision
Students offered grants if they tweet pro-Israeli propaganda
Israel-Gaza conflict: Israel may have committed war crimes, says UN human rights chief
Peaches Geldof inquest: Tragic final days of mother-of-two's life reveal she lied to husband about failed heroin tests
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
iJobs Money & Business
£38000 per annum: Harrington Starr: System Administrator (Windows, Windows Ser...
£40000 - £60000 per annum + BONUS + BENEFITS: Harrington Starr: CXL, Triple Po...
£60000 - £75000 per annum + BONUS + BENEFITS: Harrington Starr: Business Anal...
Negotiable: Harrington Starr: Market Administrator (1st line Support, Bloomber...