Apple has announced that is has taken more than four million pre-orders for the iPhone 6 and iPhone 6 Plus in 24 hours, setting a new first day record for the company.
The company added that a “significant amount” of pre-orders would be delivered “beginning on Friday and throughout September” but that many pre-orders were also “scheduled to be delivered in October”.
In the UK, pre-orders have already been disrupted by the closure of Phones 4u. The chain went into administration this morning, with the company confirming that orders "that have not already been dispatched will be cancelled and any payments refunded to customers."
It's expected that these orders will include all iPhone 6 and 6 Plus sales, with the handsets only going on sale on Friday morning.
Customers looking to buy the devices in person will be able purchase the smartphones from Apple retail stores from Friday September 19 at 08:00am local time – although if previous launches are anything to go by, fans aiming to buy a device this week should probably have started queuing several days ago.
"iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Apple CEO Tim Cook in a statement.
“Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”Reuse content