John Lewis's latest Christmas advert dropped this morning, with the nation squeeing with delight as a penguin was saved from a lonely Christmas by a boy with the ability to source an amorous female penguin at short notice.
If you're looking for a memento from the advert to cherish forever, the department store has more than got your back.
Its website already has 39 Monty & Mabel-related items on sale, including:
A £95 45cm plush Monty toy with an expression of abject fear
Cufflinks for a festive business casual look
An admittedly pretty cute penguin onesie
An entire Monty & Mabel duvet cover and pillowcase set though?
Penguin magic face cloth (I don't know what this is)
Literature 'based on the John Lewis advert'
Monty & Mabel material (in fairness – any excuse to mill around the calming haberdashery section)