Kellogg: king of business schools

HARVARD, Stanford, Wharton and Columbia are American business schools that have long been familiar names in Britain. But they have been consistently outranked in recent years by an institution with a much lower profile.

Unknown as it may be in Britain, the J L Kellogg Graduate School of Management at Northwestern University, near Chicago, is attracting a lot of attention in the United States.

This autumn will see the publication of the Business Week biannual survey of the leading business schools. And all eyes will be on Kellogg, because it has topped the table since the exercise began in 1988.

Such success is no accident. Dean Donald Jacobs, the 'dean of deans' of the business school circuit on account of his two decades in the post, has purposely set about raising the institution's standards during his tenure, by attracting top staff.

The position of the campus - on the lakeside away from the crime-ridden Chicago city centre, but close enough to forge relationships with the many businesses based there - has obviously played a part. But much is also down to the donations that have helped raise the number of endowed chairs from two to nearly 50. The best known is international marketing professor, Philip Kotler.

Although it has no direct links with the breakfast cereals maker, the school has received a dollars 10m ( pounds 6.6m) donation from the John and Helen Kellogg Foundation, set up by John L Kellogg, the son of the founder of the Kellogg Company.

One obvious distinction between it and other business schools is that Kellogg offers a Master of Management rather than an MBA qualification. But perhaps more important is the James L Allen Center, which was built at about the same time as the school changed its name.

The executive training centre is designed as a bridge between academe and business - a place where, in the words of Dean Jacobs: 'They tell us if the research makes any sense.'

While such clear links with the world that they are ostensibly seeking to serve have become commonplace for British business schools, they are unusual in the US. And these and similar moves have led to criticism from other schools.

The signs are, however, that they have found favour with students and employers. In the early 1990s, when business school applications fell overall, those to Kellogg's went up. The school claims that almost 100 per cent of students find jobs quickly, and in the industries and on the salaries they are looking for.

Among the successful alumni are William Smithburg, head of the Quaker Oats Company, while recent students have included a former major league baseball player, a female coastguard officer and a Russian aerospace engineer. As part of what it claims is a greater-than-average commitment to internationalism, the school is also consciously seeking more applicants from the UK.

In this effort to better prepare students for the real world, Kellogg - which has a particularly strong reputation in marketing, but is growing in finance and strategy - has long placed an emphasis on teamwork and producing all-rounders. Student involvement in running the school even extends to a role in the admissions procedure.

Though long in the job, Dean Jacobs shows no sign of complacency. He wrote recently that just as businesses were changing quickly, so schools had to: 'Educating managers to work in a competitive, changing environment requires a curriculum that is the product of continuous alteration.'

(Photograph omitted)

Voices
On the last day of campaigning before the polling booths open, the SNP leader has written to voters in a final attempt to convince them to vote for independence
voicesIs a huge gamble on oil keeping the First Minister up at night?
Life and Style
tech

Apple has been hit by complaints about the 1.1GB download

Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

Sport
A 'Sir Alex Feguson' tattoo
football

PROMOTED VIDEO
Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear
tv

Thriller is set in the secret world of British espionage

Life and Style
life

Life and Style
fashion

Bomber jacket worn by Mary Berry sells out within an hour

Life and Style
Alexander McQueen A/W 2014
fashionPolitics aside, tartan is on-trend again this season
Arts and Entertainment
Rapper Jay Z performs on the Pyramid Stage at Glastonbury in 2008
musicSinger sued over use of the single-syllable sample in 'Run This Town'
Sport
Joel jumps over the board...and into a giant hole
footballFrom joy to despair in a matter of seconds
News
ebooksAn unforgettable anthology of contemporary reportage
News
i100
Arts and Entertainment
Pointless host Alexander Armstrong will voice Danger Mouse on CBBC
tv

Much-loved cartoon character returns - without Sir David Jason

Arts and Entertainment
Meera Syal was a member of the team that created Goodness Gracious Me
tv

Actress to appear in second series of the hugely popular crime drama

Arts and Entertainment
The former Doctor Who actor is to play a vicar is search of a wife
film

Matt Smith is set to join cast of the Jane Austen classic - with a twist

Life and Style
i100

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

SQL Developer - Watford/NW London - £320 - £330 p/d - 6 months

£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...

Property Underwriter

£70-90,000: Saxton Leigh: Our client a London Market Insurer are seeking a Pro...

Operational Risk Manager - Asset Management

£60,000 - £80,000: Saxton Leigh: Our client is an leading Asset Manager based...

Trainee Recruitment Consultant Birmingham

£18000 - £23000 per annum + Comission: SThree: The SThree group is a world lea...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week