Kellogg: king of business schools
Sunday 21 August 1994
Unknown as it may be in Britain, the J L Kellogg Graduate School of Management at Northwestern University, near Chicago, is attracting a lot of attention in the United States.
This autumn will see the publication of the Business Week biannual survey of the leading business schools. And all eyes will be on Kellogg, because it has topped the table since the exercise began in 1988.
Such success is no accident. Dean Donald Jacobs, the 'dean of deans' of the business school circuit on account of his two decades in the post, has purposely set about raising the institution's standards during his tenure, by attracting top staff.
The position of the campus - on the lakeside away from the crime-ridden Chicago city centre, but close enough to forge relationships with the many businesses based there - has obviously played a part. But much is also down to the donations that have helped raise the number of endowed chairs from two to nearly 50. The best known is international marketing professor, Philip Kotler.
Although it has no direct links with the breakfast cereals maker, the school has received a dollars 10m ( pounds 6.6m) donation from the John and Helen Kellogg Foundation, set up by John L Kellogg, the son of the founder of the Kellogg Company.
One obvious distinction between it and other business schools is that Kellogg offers a Master of Management rather than an MBA qualification. But perhaps more important is the James L Allen Center, which was built at about the same time as the school changed its name.
The executive training centre is designed as a bridge between academe and business - a place where, in the words of Dean Jacobs: 'They tell us if the research makes any sense.'
While such clear links with the world that they are ostensibly seeking to serve have become commonplace for British business schools, they are unusual in the US. And these and similar moves have led to criticism from other schools.
The signs are, however, that they have found favour with students and employers. In the early 1990s, when business school applications fell overall, those to Kellogg's went up. The school claims that almost 100 per cent of students find jobs quickly, and in the industries and on the salaries they are looking for.
Among the successful alumni are William Smithburg, head of the Quaker Oats Company, while recent students have included a former major league baseball player, a female coastguard officer and a Russian aerospace engineer. As part of what it claims is a greater-than-average commitment to internationalism, the school is also consciously seeking more applicants from the UK.
In this effort to better prepare students for the real world, Kellogg - which has a particularly strong reputation in marketing, but is growing in finance and strategy - has long placed an emphasis on teamwork and producing all-rounders. Student involvement in running the school even extends to a role in the admissions procedure.
Though long in the job, Dean Jacobs shows no sign of complacency. He wrote recently that just as businesses were changing quickly, so schools had to: 'Educating managers to work in a competitive, changing environment requires a curriculum that is the product of continuous alteration.'
Apple has been hit by complaints about the 1.1GB download
Liam Neeson's Downton dreams
Thriller is set in the secret world of British espionage
Bomber jacket worn by Mary Berry sells out within an hour
Much-loved cartoon character returns - without Sir David Jason
Actress to appear in second series of the hugely popular crime drama
Matt Smith is set to join cast of the Jane Austen classic - with a twist
- 1 Thailand beach murders: Thai PM suggests 'attractive' female tourists cannot expect to be safe wearing bikinis
- 2 Scottish independence: Five reasons Salmond is secretly hoping for a 'No' vote
- 3 Isis plan to 'behead random member of the public' in Sydney thwarted by Australian police
- 4 Scottish independence: Andy Murray backs Yes campaign in eleventh hour decision
- 5 Have you heard about the film Singapore has banned its people from watching? Well, you have now
Thailand beach murders: Thai PM suggests 'attractive' female tourists cannot expect to be safe wearing bikinis
Scottish independence referendum live: Latest news as Scotland decides Yes or No
Scottish independence: Final opinion polls show undecided voters could swing result either way
Scottish independence: Almost half of No voters have felt 'personally threatened' by the Yes campaign
Isis plan to 'behead random member of the public' in Sydney thwarted by Australian police
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Portuguese academic says British are 'filthy, violent and drunk'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
iJobs Money & Business
£320 - £330 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£70-90,000: Saxton Leigh: Our client a London Market Insurer are seeking a Pro...
£60,000 - £80,000: Saxton Leigh: Our client is an leading Asset Manager based...
£18000 - £23000 per annum + Comission: SThree: The SThree group is a world lea...