Kiss FM wins new Yorkshire radio licence
Friday 14 June 1996
The hotly contested award by the Radio Authority could revive concerns, however, about the growing concentration of national advertising sales, already dominated by MSM, the sale house owned by Capital Radio.
Kiss, owned by a consortium led by Eastern Counties Newspapers and local partners called Faze Two, will use MSM to handle its sales, the company confirmed last night. In its original application, it had promised to use IRS, the only real competition, but IRS collapsed earlier this year when media giant Emap moved significant business to MSM.
With the new Yorkshire licence now in the MSM camp, Capital's share, already at 61 per cent, will go much higher, leading to renewed concerns over conditional selling and other potential abuses of monopoly position.
The Office of Fair Trading has so far refused at act, arguing that Capital has given assurances that it will not act in an anti-competitive manner.
The Incorporated Society of British Advertisers said last night that its earlier warnings about concentration in the market had gone unheeded. "All I can say tonight is I told you so," John Hooper, the ISBA's director, said.
Guy Hornsby, managing director of Kiss 102 in Manchester, said that a dedicated sales force within MSM would handle the Kiss account in Yorkshire, and dismissed concerns about concentration.
The award to Kiss FM comes just 18 months after the launch of the company's Manchester service, which has proven one of the most successful in commercial radio. The company leases its brand name, Kiss, from Emap, which owns the Kiss 100 dance station in London. Emap will provide some marketing support, but has no equity position in the Yorkshire licence holder.
However, competitors warned last night that the Emap connection could lead to a change in ownership in the future. "If the Kiss brand is so successful in Yorkshire, it won't be long before Emap starts to think about taking the name back," said a senior executive at one of the rival Yorkshire bidders.
GWR results, page 22
Comment, page 23
- 1 Qataris pledge to expand Canary Wharf
- 2 #JeSuisEd: People share photos of themselves eating awkwardly in solidarity with Labour leader
- 3 Women think Irish men are the sexiest, survey finds
- 4 Florida couple forced to register as sex offenders for having sex on public beach
- 5 Watch eerie drone footage of destroyed building in Stalingrad
#JeSuisEd: People share photos of themselves eating awkwardly in solidarity with Labour leader
Florida couple forced to register as sex offenders for having sex on public beach
UK election candidates: 'Nasty party' Ukip faces fresh questions on eve of vote
Who should I vote for in the general election? Take The Independent's interactive quiz to find out which party's the right choice for you
Ohio 'Shawshank Redemption' fugitive Frank Freshwater arrested after 56 years on the run
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
General Election 2015: Sturgeon claims Scots 'appalled' by Ed Miliband's refusal to work with SNP
iJobs Money & Business
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...
£27 - 35k + Bonus + Benefits: Guru Careers: A Management Accountant is needed ...
£40-50k + Benefits.: Guru Careers: A Project Manager / Business Analyst is nee...