Kit Kat still chocolate top dog

MARY FAGAN

Industrial Correspondent

Britain spent a record pounds 3.2bn on chocolate last year - an average pounds 1.06 each week for every man woman and child in the country. The latest chocolate survey by Cadbury also shows that the rival manufacturer Nestle tops the league with Kit Kat, on which the nation spent pounds 200m in 1995. Mars bars, the second favourite, accounted for pounds 150m of sales.

A report in June by analyst Datamonitor said Kit Kat's share of the chocolate snack market had stayed at around 17.4 per cent between 1990 and 1994 but the Mars bar's share dropped from 16 per cent to 11.7 per cent.

The Cadbury review shows that Cadbury's Dairy Milk, which last year celebrated its 90th anniversary, has reinforced its position as Britain's third-favourite chocolate brand, with sales jumping by 22 per cent to around pounds 115m last year. Maltesers are the top bagged chocolate, Smarties the favourite children's brand, and Roses the number one boxed chocolate.

The survey showed that the volume of chocolate sold was down slightly because of the hot summer but that damage was limited by a boom over the Christmas period, when sales hit pounds 680m. The most avid consumers are those in Scotland and the South-west, who spend typically pounds 1.25 a week, while those in the South-east spend only 96p. The survey also showed that although women buy two-thirds of all chocolate they eat only 42 per cent.

Outside the chocolate industry a separate survey showed that Wrigley's Extra, a sugar-free chewing gum, has become the number one sweet. The gum has overtaken old favourites such as Liquorice Allsorts as confectionery lovers become more and more health-conscious.

According to Trebor Bassett's review of the 1995 sweet market, the gum, which costs about 20p a pack, tops the best-seller list ahead of Polos and Rowntree's Fruit Pastilles. Another sugar-free gum, Wrigley's Orbit, is fourth in the league - well in front of Wrigley's Spearmint gum, which comes in at number 17. Opal Fruits are eighth, Liquorice Allsorts 11th and Jelly Babies, loved by children for the best part of 80 years, 16th.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Sheridan Maine: Accounts Assistant

£30,000 Annual: Sheridan Maine: A fantastic opportunity has arisen for a perso...

Richard Bishop: Accounts Payable Clerk

£11 - £13 Hourly Rate: Richard Bishop: Are you looking for a purchase ledger r...

Jemma Gent: Management Accountant

£250-£300 Day Rate: Jemma Gent: Are you qualified accountant with previous exp...

Richard Bishop: Accounts Payable Clerk

£11 - £13 Hourly Rate: Richard Bishop: Are you looking for a purchase ledger r...

Day In a Page

No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor