Kit Kat still chocolate top dog

MARY FAGAN

Industrial Correspondent

Britain spent a record pounds 3.2bn on chocolate last year - an average pounds 1.06 each week for every man woman and child in the country. The latest chocolate survey by Cadbury also shows that the rival manufacturer Nestle tops the league with Kit Kat, on which the nation spent pounds 200m in 1995. Mars bars, the second favourite, accounted for pounds 150m of sales.

A report in June by analyst Datamonitor said Kit Kat's share of the chocolate snack market had stayed at around 17.4 per cent between 1990 and 1994 but the Mars bar's share dropped from 16 per cent to 11.7 per cent.

The Cadbury review shows that Cadbury's Dairy Milk, which last year celebrated its 90th anniversary, has reinforced its position as Britain's third-favourite chocolate brand, with sales jumping by 22 per cent to around pounds 115m last year. Maltesers are the top bagged chocolate, Smarties the favourite children's brand, and Roses the number one boxed chocolate.

The survey showed that the volume of chocolate sold was down slightly because of the hot summer but that damage was limited by a boom over the Christmas period, when sales hit pounds 680m. The most avid consumers are those in Scotland and the South-west, who spend typically pounds 1.25 a week, while those in the South-east spend only 96p. The survey also showed that although women buy two-thirds of all chocolate they eat only 42 per cent.

Outside the chocolate industry a separate survey showed that Wrigley's Extra, a sugar-free chewing gum, has become the number one sweet. The gum has overtaken old favourites such as Liquorice Allsorts as confectionery lovers become more and more health-conscious.

According to Trebor Bassett's review of the 1995 sweet market, the gum, which costs about 20p a pack, tops the best-seller list ahead of Polos and Rowntree's Fruit Pastilles. Another sugar-free gum, Wrigley's Orbit, is fourth in the league - well in front of Wrigley's Spearmint gum, which comes in at number 17. Opal Fruits are eighth, Liquorice Allsorts 11th and Jelly Babies, loved by children for the best part of 80 years, 16th.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

SThree: Recruitment Resourcer

£20000 - £21000 per annum + uncapped commission: SThree: As a graduate you are...

Ashdown Group: Junior Application Support Analyst - Fluent German Speaker

£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...

Recruitment Genius: Customer Service Advisor

£15000 - £16000 per annum: Recruitment Genius: A Customer Service Advisor is r...

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn