Market leaders pick their market leader: Which car dealer is in the driving seat?

Nick Lancaster

Managing director

HR Owen

IT'S IMPORTANT to have a good grip on strategy and development plans when putting together a business in this industry. Strategy planning is vital, particularly at the moment because the market is changing vastly: consider consolidation in manufacturing and retailing, and franchising in Europe, for example. We have to steer a way through the changes and negotiate the challenges. I have been in the business all my life and am a great car enthusiast, but most important is the desire to satisfy the customer; the ability to satisfy the customer first time, every time. If I had to pick an impressive figure from the industry, I'd go for Peter Vardy, the chief executive of Reg Vardy, which is currently one of the top three groups in the motor trade. He has developed the company from a small family concern into an industry leader. Despite his business being the most successful dealership, he recognises that success is tightly tied to an ability to deal well with staff and customers - he sees the trade as being a people business. He has always kept that in the forefront of his mind, rather than the concerns of the City.

Ian Ritchie

Group Managing Director

Lancaster plc

THE MOTOR distribution business is a dynamic, constantly changing environment and is reliant on good relationships between manufacturers and their dealers. Unlike other retail situations, the dealers work on margins fixed by the manufacturers within their franchise agreements. This causes huge competitive pressure within an industry, which has a particularly high profile with the end consumer.

Two people whom I have admired within the industry are Nick Scheele, until recently the chairman of Jaguar and, more recently, promoted to the chairmanship of Ford of Europe, and Peter Vardy, the chairman of Reg Vardy plc.

Under Nick Scheele's stewardship, from a relatively low base, he overcame the early problems within Jaguar and has established through his UK sales team an outstanding relationship with his dealer network. This has helped to lead Jaguar to its present high standing within the distribution industry through a process of constant communication with dealers.

Peter Vardy has driven his dealer group from a medium-size family business into a top performing plc in the distribution sector. He has achieved this by realising the huge potential of the used-car market; he is recognised by his peer group as pre-eminent in this area.

Trevor Finn

CEO

Pendragon plc

WHAT INTERESTS me in the industry at present is the transformation from being car oriented to being consumer oriented. The business is becoming much more customer driven and customer focused. We have to recognise that people are changing their expectations and habits, which has a knock- on effect on our industry. We have to reflect recognition of these changes in our premises and processes. It is important to be able to recognise and react to these changes, so I would say that a combination of flexibility and tenacity is the ideal recipe for success: flexibility to change and tenacity to effect those changes. One man in the industry who has been able to combine these attributes to great success is Sir Trevor Chinn of Lex. With his foresight, he saw that it was important to diversify into other aspects of the business as well as retaining interests in the distribution sector. It is a prime example of a company that has managed transformation to great success.

David Newbury

Chief Executive

Inchcape Motors Retail

AFTER 27 years in the motor industry, I am still as passionate about the business as I was when I first joined as a management trainee. This passion remains as keen partly because I love cars, but equally because I enjoy the personal contact with employees, customers and principals. The key to succeeding is to develop and manage relationships, to motivate employees and to provide focus and direction for the business.

It is important to relish a challenge, and 1999 is certainly providing a fair few of them, including twice-yearly registrations, the pricing issue, year 2000 preparations, and radical changes in the industry. The blurring of the roles between traditional distribution and retail, and the emergence of new channels of distribution are providing both threats and opportunities for us all. Now, more than ever, success in our trade will depend on energy, innovation and, equally important, a true understanding of what the customer actually wants. We are, in fact, moving away from simply selling cars to providing customers with total mobility solutions.

I admire people with strength of vision and purpose. John Neill, the chief executive of Unipart, whose belief in the development of his employees has been key to the growth of the company; Arnold Clark, who is dominant in Scotland under his own named retail brand, which is stronger than some of the franchises he represents; and our own Peter Johnson, the group chief executive of Inchcape, who is tasked with taking the company into a new era as a motors-only group.

Peter Vardy

Chairman and Chief executive

Reg Vardy plc

I WOULD define my strategy for success in this business as possessing a clear and precise vision of what can be achieved and the ability to transmit that vision to other people. And what I most enjoy about the business is the challenge and the fact that no two days and no two customers are ever the same. One problem the industry is constantly struggling against is the image that the public often hold of the car dealer. Of course, they always think of dodgy Arthur Daley or Deals on Wheels from EastEnders. So we are continually trying to fight against that image, to change that image of what we do. It is a demanding struggle, but one that is satisfying when we make attitudes change and when we do satisfy the customer. It is vital to understand the business and the customer well. And it is important to be passionate about what you do - we work long hours and need gritty determination to work through the more difficult times. To a certain extent, I would say that you need to be passionate about cars per se, but in the long term it is the business and not the car that has to motivate you. If I had to pick an individual within the motor business whom I admire, I would choose Frank Sitner, the chief executive of Sitner, as a good example of someone running a specialist car group with great success - it seems to be growing in a good and positive way. Tony Bramall is the chairman of Sanderson Bramall and has managed to build up a successful family business, sell out, return to it and repeat his original success with it. He constantly delivers good levels of growth and profit. He's to be hailed as a bit of a hero, really. Finally, I consider Nick Scheele, who was the chairman and chief executive of Jaguar and is now at Ford, to be a figure in our business worthy of admiration.

Simon Caffyn

Chief Executive

Caffyns

CAFFYNS SELLS and services cars for 14 different franchises across south- east England. The company has been established since 1865 but, of course, the industry is far different now, and the challenge is constantly to adapt to suit the market. We are currently operating in extremely exciting times and the industry is changing more rapidly than at any time in our recent history. This dynamism provides us with a constant challenge and great opportunity. For me, one of the most enjoyable aspects of my profession is working in such a broadly based industry where people are the most important part of the business. The key to success is to find people who can lead and motivate teams to perform beyond the sum of their individual abilities, whilst cutting through the chaff of everyday distractions in order to concentrate on the essential priorities of the business. For me, Lord Simpson with his work at Rover and now GEC, has shown how effective this can be.

Kiran Gupta

Director

Currie Motors

I HAVE been with Currie Motors for more than 11 years and it is just as interesting today as when I first joined. It is quite a tough environment but over the years I have adapted and learnt how to work within it. To really succeed in this business you need to be determined, commercially aware and enjoy working with people. It is a dynamic industry. At the moment it is facing major changes, and with the pressure to realign prices with Europe growing ever stronger, manufacturers will have to respond - we have to be ready to predict changes and adapt. As for whom I admire in this industry? Well, what can I say. As far as I am concerned, I admire my fellow directors and colleagues. Their commitment and dedication to Currie have played a part in building the company into what it is today - one of London's largest privately owned dealer groups. Thanks to their efforts, I think we have a brand image which no other dealer group can match.

Start your day with The Independent, sign up for daily news emails
Sport
Australia vs New Zealand live
cricket Follow over-by-over coverage as rivals New Zealand and Australia face off
News
Zayn has become the first member to leave One Direction. 'I have to do what feels right in my heart,' he said
peopleWe wince at anguish of fans, but his 1D departure shows the perils of fame in the social media age
Life and Style
Researchers found that just 10 one-minute swill-and-spit sessions are enough to soften tooth enamel and make teeth vulnerable to erosion
health
News
i100
Arts and Entertainment
The Regent Street Cinema’s projection room in the 1920s
film
News
Leah Devine is only the ninth female to have made the Young Magician of the Year final since the contest began more than 50 years
peopleMeet the 16-year-old who has set her heart on being the first female to win Young Magician of the Year
News
Jonathan Anderson was born in Northern Ireland but now based between London, where he presents a line named JW Anderson
peopleBritish designer Jonathan Anderson is putting his stamp on venerable house Loewe
News
Andy Davidhazy at the beginning (left) and end (right) of his hike
video
News
Taylor Swift is applying to trademark song lyrics from 1989
people
Voices
The popularity of TV shows such as The Liver Birds encouraged Liverpudlians to exaggerate their Scouse accent
voicesWe exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Retirement Coordinator - Financial Services

Negotiable: Recruitment Genius: To provide a prompt, friendly and efficient se...

Recruitment Genius: Annuities / Pensions Administrator

Negotiable: Recruitment Genius: You will be the first point of contact for all...

Ashdown Group: HR, Payroll & Benefits Officer - Altrincham - up to £24,000.

£18000 - £24000 per annum + benefits: Ashdown Group: HR, Payroll & Benefits Of...

Ashdown Group: Learning and Development Programme Manager

£35000 - £38000 per annum + benefits : Ashdown Group: A highly successful, int...

Day In a Page

Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

How to make your own Easter egg

Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

Bill Granger's twist on Easter Sunday lunch

Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
Joe Marler: 'It's the way I think the game should be played'

Joe Marler: 'It's the way I think the game should be played'

The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

Cricket World Cup 2015

Has the success of the tournament spelt the end for Test matches?
The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing