Marketing woe

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The Independent Online
THERE will be little or no real growth in worldwide advertising spend for at least another couple of years, according to Zenith Media Marketing.

Saatchi & Saatchi and WPP, which depend on a US recovery for their future prospects, will be depressed to see that the US market is likely to shrink slightly this year.

Worst of all is France, where revenues are are expected to fall by 2.5 per cent.

Those looking for excitement should set up in South Korea, where the advertising market is growing by more than 12 per cent a year, Zenith says.