McDonalds turns new leaf with salad sales boost
Wednesday 09 February 2005
The upturn was a welcome development for the burger giant, which has suffered from a barrage of bad publicity including Morgan Spurlock's film Super Size Me, which attacked fast food companies' marketing tactics and products.
Europe, McDonald's second-biggest market after the US, had been a particularly problematic area, with health concerns hurting sales in the UK and high unemployment contributing to a downturn in demand in Germany. Sales in European stores open for more than a year rose 5.4 per cent in January compared with last year, McDonald's said.
The company, whose headquarters are in Illinois, distributed booklets with coupons and nutritional information last month to 20 million British households. In Germany, McDonald's increased advertising of 11 items including a dark-meat chicken sandwich that sell for one euro.
Jim Skinner, the chief executive, said: "While I am encouraged by January's results, we must continue to make progress to strengthen our European business. We are focused on enhancing our performance across the region through relevant menu offerings, targeted marketing and improved operations, with emphasis on service."
Overall, sales rose 5.2 per cent last month, with growth in the US rising at its smallest rate since April 2003. However, it managed to sell a larger number of its more expensive menu, which include salads. The performance in the US was also against already strong growth in its core market, where it has been recovering from a health conscious-related dip for some months.
Sales in the region encompassing Asia, the Pacific, the Middle East and Africa increased 7.1 per cent after improvements in menu variety and value, McDonald's said. It was the region's biggest gain in four months.
The company has more than 31,500 restaurants in 119 countries. It said last month it expected global sales to climb 3 to 5 per cent this year.
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered
- 4 Now we know whose fault it is if you end up being murdered in Thailand
- 5 35,000 walrus gather ashore on north-west Alaska beach 'for a rest'
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Benefits 'smart cards' plan revealed by Iain Duncan Smith to stop claimants spending welfare money on alcohol
- < Previous
- Next >
iJobs Money & Business
£18000 - £23000 per annum + Commission: SThree: Real Staffing are currently lo...
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£18000 - £20000 per annum + OTE £30000: SThree: SThree are a global FTSE 250 b...
Highly Competitive Salary: Austen Lloyd: CITY - Law Costs Draftsperson - NICHE...