Net users get ready to count their beenz
Tuesday 16 March 1999
The currency unit, called beenz, comprises electronic credits that Internet users can save and spend as they surf. They cannot be exchanged into real money.
Companies will be able to offer beenz to lure visitors to sites or encourage them to fill in questionnaires about themselves. Users will then be able to trade in the credits at other sites in return for discounts on products or access to certain types of information.
The credits are issued by The Beenz Company, a one-year-old company that is the brainchild of Charles Cohen, a former Liberal Democrat speechwriter. The firm, which has raised several million dollars in funding from investors in the US and UK, has also gained the backing of US technology giants Oracle and Sun Microsystems.
Philip Letts, chief executive of Beenz, said the time was ripe for the idea. "The one thing that is missing from the Internet is a currency," he said. "Merchants have to find some way of exchanging value."
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 4 iPhone 5c to be discontinued, no iPhone 6c to replace it
- 5 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
Spain accused of 'provocation' after letting Russian submarine refuel off Gibraltar
The difference between a migrant and refugee, in one sentence
Allonautilus scrobiculatus: World's 'rarest' creature spotted for only the third time ever
Miley Cyrus calls out hypocrisy of women’s nipples being taboo
Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
iJobs Money & Business
£25000 - £30000 per annum: Recruitment Genius: From modest beginnings the comp...
£35000 - £40000 per annum: Recruitment Genius: From modest beginnings the comp...
£15000 - £65000 per annum: Recruitment Genius: This is an exciting opportunity...
£18000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...