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James Moore: Once Apple's numbers are crunched, there's really not a lot to celebrate

Outlook On the face of it, Apple’s performance could scarcely have been sweeter for its shareholders. Having smashed analysts’ forecasts to produce a record first-quarter profit, driven by the spectacular success of the latest iPhones, it had commentators lining up to pay fulsome tribute to a company that has become an American icon. And to Tim Cook, the man charting that company’s course. Surely, anything less than a hearty three cheers would be churlish? Unfortunately, the question that continues to dog Apple is what happens to all the cash that its iPhones, Macs, apps and iPads throw off (although the slowing sales of the latter provided one of its few disappointments). The answer is not very much, at least when it comes to making a return.

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Video: Oscar Williams-Grut provides a run-down of the day's major news from the City
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The profit margin on an iPhone 6 could be as high as 69 per cent
Soaring sales have given the tech giant its most lucrative trading quarter ever. Oscar Williams-Grut reports on the genesis of the world's favourite handset
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The Athens Stock Exchange yesterday; the new Prime Minister, Alexis Tsipras, has pledged to avoid a clash with creditors
Whenever there is a political shock, you should beware of instant market reactions, says Hamish McRae
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Oil prices are at a six-year low but could pick up, analysts say
Russia is in trouble, Greece's future hangs by a thread and oil is tanking. Yet could now be a good time to buy into these markets? asks Simon Read
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Details of the iPhone 6 are expected to be revealed by Apple chief Tim Cook today in an event that kicks off at 6pm UK time
A closer look at Apple's first quarter results
News
Saudi Arabia’s oil production looks set to be overtaken by the United States within a couple of years. It may have already happened
Up to 80 per cent of shale reserves are uneconomic at prices below $80 a barrel, says Satyajit Das
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Video: Alex Lawson provides a run-down of the day's major news from the City
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However, consumers are still paying the same price
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